AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Marketcast Tech Stack and Enterprise Applications

Marketcast ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2016 2016
Marketcast HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
UKG Paylocity Employee Benefits UKG Pro Benefits Administration (ex UltiPro Benefits Prime) Benefits Administration HCM n/a 2023 2023
Core HR HCM 2023 2023
Payroll HCM 2023 2023
Recruiting, Applicant Tracking System HCM 2020 2020
Marketcast Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IBM Legacy IBM SPSS Statistics Analytics and BI Analytics and BI n/a 2010 2010
In 2010 MarketCast deployed IBM SPSS Statistics to support Analytics and BI for survey reporting, and the implementation went live in 2010. The deployment was used alongside SPSS Reports for Surveys to automate cross tabulation and report generation for market research projects conducted in the United States. The IBM SPSS Statistics implementation centered on statistical procedures and repeatable output workflows, with configuration of cross tabulation routines and scripted reporting to produce standardized survey output. Functional capabilities implemented included automated cross tabulation, survey output formatting, and integration of SPSS Reports for Surveys to orchestrate report assembly and export. Operational coverage focused on MarketCast research and insights teams working on client market research engagements across the United States, with the system embedded into project level analytics workflows from survey data ingestion through to report delivery. Governance and rollout were staged within the same year, with the live go live in 2010 and internal process alignment to use IBM SPSS Statistics and SPSS Reports for Surveys as the core survey analytics and reporting stack. MarketCast used IBM SPSS Statistics as the primary Analytics and BI application for survey reporting, enabling automated cross tabulation and structured reporting for its market research practice without mention of specific performance metrics.
Marketcast Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2018 2018
Collaboration Collaboration 2021 2021
Collaboration Collaboration 2022 2022
Survey and Questionnaire Collaboration 2010 2010
Marketcast CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2020 2020
Marketcast EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EPM EPM 2018 2018
Marketcast IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2000 2000

IT Decision Makers and Key Stakeholders at Marketcast

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Marketcast Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marketcast IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marketcast digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Marketcast Technographics
Marketcast is a Professional Services organization based in United States, with around 700 employees and annual revenues of $75.0 million.
Marketcast operates a diverse technology stack with applications such as Oracle NetSuite ERP, UKG Pro Benefits Administration (ex UltiPro Benefits Prime) and IBM SPSS Statistics, covering areas like ERP Financial, Benefits Administration and Analytics and BI.
Marketcast has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, UKG and IBM.
Marketcast recently adopted applications including UKG Pro Benefits Administration (ex UltiPro Benefits Prime) in 2023, UKG Pro HCM (ex UltiPro HCM) in 2023 and UKG Pro Payroll (ex Ultipro Payroll) in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marketcast’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Marketcast’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marketcast technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.