Los Angeles, 90036-5040, CA,
United States
Marketcast Technographics
Marketcast Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marketcast and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Marketcast employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marketcast has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, UKG Pro Benefits Administration (ex UltiPro Benefits Prime) for Benefits Administration in 2023, IBM SPSS Statistics for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marketcast is running and its propensity to invest more and deepen its relationship with Oracle , UKG , JobScore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marketcast revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marketcast intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marketcast Tech Stack and Enterprise Applications
Marketcast ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
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Marketcast HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Paylocity Employee Benefits | UKG Pro Benefits Administration (ex UltiPro Benefits Prime) | Benefits Administration | HCM | n/a | 2023 | 2023 |
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Core HR | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2023 | 2023 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Marketcast Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM SPSS Statistics | Analytics and BI | Analytics and BI | n/a | 2010 | 2010 |
In 2010 MarketCast deployed IBM SPSS Statistics to support Analytics and BI for survey reporting, and the implementation went live in 2010. The deployment was used alongside SPSS Reports for Surveys to automate cross tabulation and report generation for market research projects conducted in the United States.
The IBM SPSS Statistics implementation centered on statistical procedures and repeatable output workflows, with configuration of cross tabulation routines and scripted reporting to produce standardized survey output. Functional capabilities implemented included automated cross tabulation, survey output formatting, and integration of SPSS Reports for Surveys to orchestrate report assembly and export.
Operational coverage focused on MarketCast research and insights teams working on client market research engagements across the United States, with the system embedded into project level analytics workflows from survey data ingestion through to report delivery. Governance and rollout were staged within the same year, with the live go live in 2010 and internal process alignment to use IBM SPSS Statistics and SPSS Reports for Surveys as the core survey analytics and reporting stack.
MarketCast used IBM SPSS Statistics as the primary Analytics and BI application for survey reporting, enabling automated cross tabulation and structured reporting for its market research practice without mention of specific performance metrics.
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Marketcast Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2010 | 2010 |
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Marketcast CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketcast EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2018 |
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Marketcast IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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IT Decision Makers and Key Stakeholders at Marketcast
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marketcast Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||