MarketStar
2475 Washington Blvd.,
Ogden, 84401, UT,
United States
Ogden, 84401, UT,
United States
1 800-877-8259
Distribution
MarketStar Technographics
MarketStar Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MarketStar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 MarketStar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MarketStar has purchased the following applications: Workday Financial Management for ERP Financial in 2019, Oracle SelectMinds for Talent Sourcing, Talent Management in 2013, Olark Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MarketStar is running and its propensity to invest more and deepen its relationship with Workday , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MarketStar revenues, which have grown to $254.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MarketStar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MarketStar Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Microsoft Dynamics GP | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, MarketStar implemented Workday Financial Management to centralize its corporate accounting and finance platform. MarketStar implemented Workday Financial Management, an ERP Financial application, in the same year as a major ownership transition, aligning the finance function to support divestiture activity and subsequent acquisition by the Wasatch Group.
The deployment emphasized core ERP Financial capabilities including general ledger consolidation, accounts receivable and accounts payable processing, project accounting with per-project profit and loss reporting, and financial reporting automation. Configuration work targeted month end close orchestration and standardized project-level P&L workflows to support analysis of more than 100 projects each month, consistent with the companys existing financial operations.
The implementation replaced Microsoft Dynamics GP and extended coverage across newly established subsidiaries in Europe and Mexico, supporting multi-entity and multi-currency accounting requirements. Operational scope included the Accounting and Finance departments, and the system was positioned to manage financial governance during corporate restructuring, audit cycles, and cross-border subsidiary consolidation.
Governance changes incorporated standardized month end close procedures and project accounting controls, which supported adjustment free financial audits with KPMG through 2018 and WSRP in 2020. Reported operational outcomes tied to the Workday Financial Management deployment include a condensed month end close to four business days, an increase in current accounts receivable to 89 percent from 72 percent, and alignment with projected 2020 revenue growth of 11 percent and margin growth of 48 percent.
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle SelectMinds | Talent Sourcing, Talent Management | HCM | n/a | 2013 | 2013 |
In 2013 MarketStar implemented Oracle SelectMinds as its applicant tracking system on its public careers and referrals site. The deployment of Oracle SelectMinds aligns to the Talent Sourcing,Talent Management category and is used to capture external candidate referrals and manage inbound applications from the MarketStar website.
Oracle SelectMinds was configured as an on-site ATS instance embedded in MarketStar’s referrals portal, providing standard Talent Sourcing,Talent Management capabilities such as job posting and requisition management, referral program workflows, candidate profile and resume capture, and staged candidate tracking and disposition workflows. The implementation leverages Oracle SelectMinds’ candidate-facing portal for referrals and application submission, and includes administrative configuration for requisition approval and screening rules.
Operational ownership sits with talent acquisition and HR, with the system servicing MarketStar’s recruiting workflows through the public site at https://marketstar.referrals.selectminds.com/. The implementation follows a cloud-delivered application model, with Site embedded orchestration between the careers/referral front end and Oracle SelectMinds to centralize application intake, referral tracking, and recruiting workflow governance.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, MarketStar deployed Olark Live Chat on its public website. The Olark Live Chat implementation positions the Chatbots and Conversational AI capability as a customer facing messaging layer supporting Sales and Customer Support workflows. Deployment was web embedded to provide real time visitor messaging and transcript capture.
Configuration emphasized the Olark Live Chat widget, conversational routing to live agents, and in‑product reporting to track session volumes and agent activity. Operational scope is focused on the MarketStar website, enabling front line teams to engage prospects and clients through live messaging and proactive chat prompts. Governance centered on operational ownership by customer facing teams, standardized response scripts, and workflow rules for handoffs between chat agents and email or phone follow up.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Analytics | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MarketStar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by MarketStar Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MarketStar Technographics
MarketStar is a Distribution organization based in United States,
with around 1200 employees and annual revenues of $254.0 million.
MarketStar operates a diverse technology stack with applications such as
Workday Financial Management, Oracle SelectMinds and Olark Live Chat,
covering areas like ERP Financial, Talent Sourcing, Talent Management and Chatbots and Conversational AI.
MarketStar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Oracle and Olark.
MarketStar recently adopted applications including
DocuSign eSignature in 2023, Olark Live Chat in 2021 and Hubspot Live Chat in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MarketStar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MarketStar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MarketStar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.