Marktlink
Wismarstraat 1,
Deventer, 7418 BN,
Netherlands
Deventer, 7418 BN,
Netherlands
31 85 040 0300
Banking and Financial Services
Marktlink Technographics
Marktlink Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marktlink and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Marktlink employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marktlink has purchased the following applications: Recruitee for Recruiting, Applicant Tracking System in 2022, Zendesk Chat for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marktlink is running and its propensity to invest more and deepen its relationship with Tellent , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marktlink revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marktlink intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marktlink Tech Stack and Enterprise Applications
Marktlink HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tellent | Legacy | Recruitee | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Marktlink deployed Recruitee as its Recruiting,Applicant Tracking System. The Recruitee instance is surfaced directly on Marktlink's corporate website to publish vacancies and capture online applicant submissions, supporting the company’s hiring activity within the Banking and Financial Services firm based in the Netherlands.
The implementation centers on canonical ATS capabilities, including configurable job posting management, candidate pipelines, interview scheduling, collaborative hiring workflows, and offer tracking. Recruitee was configured to support recruiter and hiring manager workspaces, role-based access to candidate records, and structured vacancy templates to standardize job descriptions and screening criteria.
Operational integration emphasizes the career site feed and applicant intake flow, with Recruitee handling form capture, applicant tracking, and recruiter notifications. The deployment covers the HR and talent acquisition functions and extends access to hiring managers across the organization, aligning sourcing and selection activities with the corporate website as the primary applicant channel.
Governance changes focused on centralizing candidate data and formalizing approval stages within Recruitee, enabling consistent workflow handoffs between recruiters and business stakeholders. Rollout details prioritize staged adoption by HR and hiring managers, with configuration controls and permissioning to manage access to candidate pipelines and hiring stages.
|
Marktlink AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Marktlink implemented Zendesk Chat, a Chatbots and Conversational AI application, embedding the Zendesk Chat web widget on its public website to provide real-time customer engagement. Marktlink is a Netherlands based Banking and Financial Services firm with about 160 employees, and the implementation centered on a website-first conversational channel rather than a standalone mobile or telephony deployment.
The Zendesk Chat deployment provides standard Chatbots and Conversational AI capabilities including a customer-facing web widget, real-time messaging, session transcripts, visitor context and analytics, and an agent-facing console for live chat handling. Operational responsibility is concentrated within the central customer service function, supporting customer service and lead capture workflows on the corporate site, with governance implemented through centralized chat administration, agent routing rules and escalation workflows that align chat handling with business hours and service policies. Zendesk Chat is therefore the primary conversational layer on Marktlinks website, serving as the digital front door for client inquiries and agent-assisted conversations.
|
Marktlink Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Marktlink implemented Microsoft 365 as its primary Collaboration platform. The deployment is organized as a cloud Microsoft 365 tenant and the company is using Microsoft 365 on their website as part of its collaboration footprint, providing a single vendor cloud environment for productivity and content collaboration.
The implementation includes core Microsoft 365 capabilities such as Exchange Online for email, SharePoint Online for document libraries and intranet content, Microsoft Teams for real time collaboration and meetings, OneDrive for Business for personal file storage, and the Office client applications for desktop productivity. Configurations emphasize document collaboration, team channel structures, shared site collections, and governed mailboxes to support advisory and client facing workflows.
Operational coverage spans the full employee base of approximately 160 staff, with use across advisory teams, sales and administrative functions within the Banking and Financial Services organisation. Microsoft 365 is positioned to centralize collaboration, file sharing, and communication across internal teams and external client interactions, with tenant scoped governance applied uniformly.
Governance and rollout were implemented through tenant level policy controls, access provisioning and role based access to sites and Teams, plus content retention and classification policies to manage information life cycle. Onboarding followed a phased approach with user provisioning, policy enforcement and end user adoption activities to align workflows and standardize collaboration practices under Microsoft 365.
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Marktlink CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
Marktlink IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Marktlink
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marktlink Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marktlink IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marktlink digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Marktlink Technographics
Marktlink is a Banking and Financial Services organization based in Netherlands,
with around 160 employees and annual revenues of $16.0 million.
Marktlink operates a diverse technology stack with applications such as
Recruitee, Zendesk Chat and Microsoft 365,
covering areas like Recruiting, Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
Marktlink has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tellent, Zendesk and Microsoft.
Marktlink recently adopted applications including
Recruitee in 2022, CodeTwo Email Signatures in 2022 and Hubspot Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marktlink’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marktlink’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marktlink technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.