Veles, 1400,
Macedonia
Marquardt Macedonia Technographics
Marquardt Macedonia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marquardt Macedonia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 515 Marquardt Macedonia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marquardt Macedonia has purchased the following applications: Avature CRM for Candidate Relationship Management in 2019, Slack Connect for Collaboration in 2022, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marquardt Macedonia is running and its propensity to invest more and deepen its relationship with Avature , Salesforce , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marquardt Macedonia revenues, which have grown to $112.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marquardt Macedonia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marquardt Macedonia Tech Stack and Enterprise Applications
Marquardt Macedonia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Marquardt Macedonia implemented Avature CRM as its Candidate Relationship Management solution. Avature CRM is embedded on the Marquardt Macedonia website where it captures candidate interest and supports initial application intake and engagement.
The Avature CRM deployment is configured to maintain a centralized candidate database and talent pools, support campaign-based outreach, manage configurable workflows for screening and pipelining, and expose job postings and application forms via the corporate career site. Functional modules implemented include candidate profiles, talent segmentation, campaign management, workflow automation, and reporting constructs aligned to recruiting operations.
Operational ownership is aligned to recruiting and HR stakeholders, enabling hiring managers to access candidate pipelines and campaign outputs through Avature CRM. Governance centers on standardized candidate data capture on the website, workflow routing for requisitions, and role-based access controls for hiring and HR teams. The implementation centralizes candidate records and orchestrates candidate engagement across the recruiting lifecycle, reflecting core Candidate Relationship Management usage for Marquardt Macedonia.
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Marquardt Macedonia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022 Marquardt Macedonia implemented Slack Connect as part of its Collaboration environment, deploying Slack Connect to support channel based messaging and external partner communication. The company is using Slack on their website, and the implementation centers on the Slack Connect application to enable real time messaging, channels, file sharing, and external collaborator channels consistent with Collaboration platform capabilities.
Deployment appears to follow a cloud SaaS workspace model with centralized workspace administration and channel governance to manage access for cross functional teams. Operational scope includes the Macedonia site and spans manufacturing operations and engineering functions, with governance practices focused on workspace administration, channel provisioning, and external channel controls to regulate partner access via Slack Connect.
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Marquardt Macedonia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Marquardt Macedonia deployed Hubspot Marketing Automation, a Marketing Automation solution, to instrument its public website. The implementation is a cloud-hosted Hubspot Marketing Automation instance embedded on the corporate site to capture inbound leads, apply web tracking, and tag contact lifecycle stages at point of entry.
Configured capabilities include web forms, landing pages, automated email sequences, contact segmentation, and workflow-based lead nurturing, reflecting standard Marketing Automation modules. Operational ownership is concentrated in marketing and demand generation, who use Hubspot Marketing Automation for campaign orchestration, content publishing, and lead qualification, with governance focused on campaign configuration and contact data stewardship to maintain consistent lead capture on the Marquardt Macedonia website.
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Marquardt Macedonia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Marquardt Macedonia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Marquardt Macedonia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||