Martin Bros. Distributing Co.
406 Viking Rd,
Cedar Falls, 50613, IA,
United States
Cedar Falls, 50613, IA,
United States
1 319-266-1775
Distribution
Martin Bros. Distributing Co. Technographics
Martin Bros. Distributing Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Bros. Distributing Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 680 Martin Bros. Distributing Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Bros. Distributing Co. has purchased the following applications: Microsoft 365 for Collaboration in 2016, Omnitracs Roadnet Transportation Suite for Transportation Management in 2015, Hubspot Marketing Automation for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Bros. Distributing Co. is running and its propensity to invest more and deepen its relationship with Microsoft , Solera , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Bros. Distributing Co. revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Bros. Distributing Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martin Bros. Distributing Co. Tech Stack and Enterprise Applications
Martin Bros. Distributing Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Martin Bros. Distributing Co. deployed Microsoft 365 to support Collaboration across the organization. Martin Bros. Distributing Co. implemented Microsoft 365 as a cloud-based collaboration platform and surfaces Microsoft 365 functionality on their public website, extending document sharing and communications beyond internal users.
The implementation centered on a cloud tenant configuration using Microsoft 365 modules such as Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive for Business to provide enterprise email, shared document libraries, real-time chat and meetings, and file synchronization. Identity and access were managed via cloud identity and single sign-on and governance focused on centralized tenant policies, document lifecycle controls, and file sharing settings. Operational scope covered company-wide collaboration needs including corporate communications, distribution operations coordination, and administrative teams, with IT-managed tenant configuration and site-level SharePoint structures used to organize content and workflows.
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Martin Bros. Distributing Co. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solera | Legacy | Omnitracs Roadnet Transportation Suite | Transportation Management | SCM | n/a | 2015 | 2015 |
In 2015, Martin Bros. Distributing Co. implemented Omnitracs Roadnet Transportation Suite as its Transportation Management application to support daily route planning and dispatch for the distribution network. The deployment was focused on operational routing, with the Roadnet routing software used to plan and sequence approximately 120 delivery routes each day in support of Martin Bros. core foodservice distribution operations.
The implementation emphasized route planning and scheduling capabilities inherent to Omnitracs Roadnet Transportation Suite, including route optimization and dispatch orchestration to manage time window constraints and driver assignments. The configuration centered on day-to-day route creation and maintenance workflows used by routing staff and incorporated scheduling controls consistent with Transportation Management functional terminology.
Operational coverage for the Omnitracs Roadnet Transportation Suite extended across the transportation department and interfaced functionally with sales, customer service, and warehouse management through shared routing and delivery schedules. Martin Bros. provided formal training on the Roadnet system to Routing Specialists, ensuring operators could run the routing software, adjust route sets, and coordinate with downstream warehouse pick and load processes.
Governance was organized around a Routing Manager who supervised Routing Specialists responsible for the daily routing workload, with Routing Specialists receiving operational guidance from department management as needed. The role definition included a Sunday through Thursday operational cadence with midday to evening shift hours, which aligned system use with distribution and customer service windows and enforced a clear accountability model for routing operations.
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Martin Bros. Distributing Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Martin Bros. Distributing Co. implemented Hubspot Marketing Automation. The implementation places Hubspot Marketing Automation in a Marketing Automation role on the corporate website to capture web leads and orchestrate digital marketing workflows for the distribution business.
The deployment emphasized core Marketing Automation capabilities, including web form and landing page instrumentation, contact segmentation and lifecycle management, email campaign creation and scheduling, and automated nurture workflows. Configuration work focused on embedding tracking and forms into site pages, standardizing contact properties for segmentation, and building reusable campaign templates consistent with marketing operations practices.
Operational ownership sits with marketing and demand generation functions, where the system is used to drive inbound lead capture and ongoing contact engagement. Governance included establishing campaign templates, contact data standards, and approval workflows to align marketing activity with sales handoff processes on the website channel.
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Marketing Automation | CRM |
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2016 | 2016 |
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Martin Bros. Distributing Co. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Martin Bros. Distributing Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Martin Bros. Distributing Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President of Operations | VP | Operations | |
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Director Of Transportation | Director | Supply Chain | |
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Apps Being Evaluated by Martin Bros. Distributing Co. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Martin Bros. Distributing Co. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Martin Bros. Distributing Co. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Martin Bros. Distributing Co. Technographics
Martin Bros. Distributing Co. is a Distribution organization based in United States,
with around 680 employees and annual revenues of $200.0 million.
Martin Bros. Distributing Co. operates a diverse technology stack with applications such as
Microsoft 365, Omnitracs Roadnet Transportation Suite and Hubspot Marketing Automation,
covering areas like Collaboration, Transportation Management and Marketing Automation.
Martin Bros. Distributing Co. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Solera and HubSpot.
Martin Bros. Distributing Co. recently adopted applications including
Hubspot Marketing Automation in 2021, Amazon SES in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Martin Bros. Distributing Co.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Martin Bros. Distributing Co.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Martin Bros. Distributing Co. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.