Martin Dow
Plot No. 37, Sector 19,
Karachi, 74900,
Pakistan
Karachi, 74900,
Pakistan
92 21 3506 0554
Life Sciences
Martin Dow Technographics
Martin Dow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Dow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 884 Martin Dow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Dow has purchased the following applications: Microsoft 365 for Collaboration in 2019, Packet Tide ExpressionEngine CMS (ex EllisLab) for Web Content Management in 2022, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Dow is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Packet Tide or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Dow revenues, which have grown to $225.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Dow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martin Dow Tech Stack and Enterprise Applications
Martin Dow Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Martin Dow implemented Microsoft 365 for Collaboration to support corporate communications and document management. Public signals on the company website indicate use of Microsoft 365 as the primary Collaboration platform, and the adoption established a cloud-hosted Microsoft 365 tenant to centralize communication and content workflows.
Configuration emphasized core Collaboration capabilities, including enterprise email, SharePoint Online document management, OneDrive file sync, and Microsoft Teams for real-time meetings and chat, reflecting the standard Microsoft 365 service set. The deployment followed a tenant-based SaaS architecture with centralized user and license administration typical of Microsoft 365 environments.
Operational coverage focused on corporate and office functions across Martin Dow operations in Pakistan, enabling team collaboration, knowledge sharing, and document control. Governance centered on identity and access management, tenant-level policy controls, and content lifecycle management to align Collaboration usage with corporate compliance and recordkeeping requirements.
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Collaboration | Collaboration |
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2022 | 2022 |
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Martin Dow Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Packet Tide | Legacy | Packet Tide ExpressionEngine CMS (ex EllisLab) | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Martin Dow deployed Packet Tide ExpressionEngine CMS (ex EllisLab) on its public website to support Web Content Management for corporate marketing and communications. Martin Dow uses Packet Tide ExpressionEngine CMS to centralize editorial content, template rendering, and asset delivery for its primary web presence.
The implementation leverages content modeling and channel styled content authoring typical of ExpressionEngine, with template management and a server side PHP runtime powering page rendering and content injection. Functional capabilities in use include content authoring and publishing workflows, template and theme control, media and file management, and form handling extensions that support web content operations.
Operational coverage is focused on the corporate website, with the CMS providing the authoritative content repository for marketing, investor relations, and product pages. Governance is organized around editorial roles and permissions, with structured publishing and approval workflows to control content changes and maintain brand consistency.
Packet Tide ExpressionEngine CMS is maintained as the site level Web Content Management backbone, supplying content delivery, template orchestration, and media management for Martin Dow without named third party integration details disclosed.
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Martin Dow CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021 Martin Dow implemented Salesforce Sales Cloud to support its commercial selling operations in Pakistan. The deployment uses Salesforce Sales Cloud as a cloud SaaS CRM and is surfaced on the corporate website to capture inbound interest, aligning with the Sales Automation,CRM,Sales Engagement category and the companys sales function.
The implementation focuses on core Sales Cloud capabilities including lead capture from the website, account and contact management, opportunity and pipeline management, activity tracking, and sales process automation. Configuration emphasized standardized lead to opportunity workflows and centralized account records to support the commercial sales organization, with dashboards and reporting provisioned within Salesforce Sales Cloud to instrument pipeline visibility and sales engagement.
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Martin Dow IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Martin Dow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Martin Dow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Martin Dow IT executives and key decision makers. This section highlights Martin Dow's latest recorded technology evaluations, including Amazon EC2 for Application Hosting and Computing Services on 2025-09-25, SAP S/4 HANA for ERP Financial on 2025-09-25, and Tidio Live Chat for Chatbots and Conversational AI on 2025-09-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Martin Dow digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-25 | Martin Dow | Evaluated | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | IaaS |
| 2025-09-25 | Martin Dow | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
| 2025-09-25 | Martin Dow | Evaluated | Tidio | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application |
FAQ - APPS RUN THE WORLD Martin Dow Technographics
Martin Dow is a Life Sciences organization based in Pakistan,
with around 884 employees and annual revenues of $225.0 million.
Martin Dow operates a diverse technology stack with applications such as
Microsoft 365, Packet Tide ExpressionEngine CMS (ex EllisLab) and Salesforce Sales Cloud,
covering areas like Collaboration, Web Content Management and Sales Automation, CRM, Sales Engagement.
Martin Dow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Packet Tide and Salesforce.
Martin Dow recently adopted applications including
Slack Connect in 2022, Packet Tide ExpressionEngine CMS (ex EllisLab) in 2022 and Amazon EC2 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Martin Dow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Martin Dow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Martin Dow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.