Wallenstein, N0B 2S0, ON,
Canada
Martin Groundworks Technographics
Martin Groundworks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Groundworks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3 Martin Groundworks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Groundworks has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Groundworks is running and its propensity to invest more and deepen its relationship with Google , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Groundworks revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Groundworks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Martin Groundworks Tech Stack and Enterprise Applications
Martin Groundworks Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Martin Groundworks implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The three person Canadian construction and real estate firm adopted Google Workspace to centralize email, document collaboration and scheduling across the business.
Google Workspace was provisioned for the company domain and includes Gmail hosted email, Google Drive for file storage, Google Docs, Sheets and Slides for document creation, and Google Calendar for scheduling. Administration is managed through the Google Workspace admin console, which handles account provisioning, basic access controls and security settings appropriate for a very small user roster.
The suite is surfaced on the company website and is used by all staff for client communications, project documentation and internal coordination on job sites. As a cloud SaaS Collaboration solution, Google Workspace provides browser and mobile access to support remote and field work common in construction operations in Canada.
Governance is implemented via centralized account management and consistent Collaboration workflows for document sharing, version control and calendar coordination, which structure how project files and client communications are created, stored and accessed.
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Martin Groundworks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Martin Groundworks implemented FullStory on its public website. The deployment uses a FullStory client side JavaScript snippet to instrument pageviews, clicks, form interactions and session capture, delivering session replay and event level analytics in the browser. This implementation positions FullStory as the company Customer Experience tool for website level behavior analysis and troubleshooting.
Functionally the FullStory implementation emphasizes session replay, heatmapping, event and funnel analysis and searchable user journeys, enabling the small Canadian construction firm to reproduce visitor sessions and prioritize on site content and form fixes. Operational scope is limited to the corporate website and the business functions affected are website analytics, customer engagement and digital troubleshooting, with lightweight governance and tag management administered by the site owner.
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IT Decision Makers and Key Stakeholders at Martin Groundworks
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Apps Being Evaluated by Martin Groundworks Executives
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