McCann Erickson
7-11 Herbrand Street,
London, WC1N 1EX,
United Kingdom
London, WC1N 1EX,
United Kingdom
44 20 7837-3737
Communications
McCann Erickson Technographics
McCann Erickson Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by McCann Erickson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 McCann Erickson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McCann Erickson has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, IgniteTech Xinet for Digital Asset Management in 2011, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McCann Erickson is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McCann Erickson revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McCann Erickson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
McCann Erickson Tech Stack and Enterprise Applications
McCann Erickson Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, McCann Erickson implemented Cisco Webex Meetings on its website, deploying the Cisco Webex Meetings cloud conferencing capability to support external meeting joins and client-facing session scheduling. The deployment aligns with the Audio Video and Web Conferencing category by using web-embedded meeting join flows and vendor-hosted conferencing orchestration to surface join links and scheduling widgets directly from the corporate site. This architecture centralizes meeting endpoints through a cloud-managed service while keeping presentation and registration flows in the McCann Erickson web layer.
Configuration emphasizes core functional modules of Cisco Webex Meetings such as video and audio conferencing, screen sharing, and meeting scheduling, enabling client presentations and distributed collaboration across McCann Erickson communications teams. Operational coverage is website-centric for client interactions, with internal collaboration use consistent with Audio Video and Web Conferencing implementations. Governance focuses on standardized host permissions and meeting access controls incorporated into the website workflows to manage attendee entry and session moderation.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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McCann Erickson Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IgniteTech | Legacy | IgniteTech Xinet | Digital Asset Management | Content Management | n/a | 2011 | 2011 |
In 2011 McCann Erickson implemented IgniteTech Xinet as a Digital Asset Management platform to support agency creative and production workflows. Xinet lists McCann Erickson as a customer using Xinet WebNative DAM, positioning the IgniteTech Xinet deployment within marketing and creative operations for advertising workflows.
The implementation centered on Xinet WebNative DAM and associated workflow modules, configured for asset ingestion, metadata management, version control, rendition generation and approval routing. Configuration work emphasized centralized taxonomy and searchable metadata to support creative reuse, production handoffs and distribution of marketing assets across campaign lifecycles.
Deployment is described as a marketing and creative implementation serving the United States and global region, with the Digital Asset Management repository intended to cover creative, production and account teams across agency operations. Operational scope inferred from vendor material indicates a centralized asset store and workflow orchestration for advertising operations rather than a point solution for a single office.
Governance and process changes focused on role based access, standardized metadata governance and automated workflow routing to align creative review and production steps with agency processes. The narrative reflects vendor disclosed module usage of WebNative DAM and associated workflow components within IgniteTech Xinet, applied to McCann Erickson's marketing and creative business functions.
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Digital Signing | Content Management |
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2021 | 2021 |
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McCann Erickson CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, McCann Erickson implemented Salesforce Sales Cloud to centralize its commercial CRM and sales engagement activities. The deployment emphasized Sales Automation,CRM,Sales Engagement capabilities to support structured lead capture, pipeline management, and sales cadence orchestration.
The Salesforce Sales Cloud implementation focused on core modules including account and contact management, lead and opportunity management, forecasting, and sales engagement workflows. Configuration work included lead assignment and routing rules, opportunity stage modeling, and automated engagement sequences to align sales reps with defined process flows.
Salesforce Sales Cloud was instrumented on the company website to capture inbound interest and route web-origin leads into CRM queues, ensuring web captured records become CRM-managed sales opportunities. Operational scope centered on enterprise sales, account management, and business development teams, with CRM records used to coordinate outreach and client follow up.
Governance was organized through centralized CRM administration and sales operations, enforcing a standardized data model, role based access controls, and opportunity stage definitions to sustain consistent pipeline reporting and sales process adherence. The implementation narrative aligns the company McCann Erickson, the application Salesforce Sales Cloud, and the Apps Category Sales Automation,CRM,Sales Engagement within a consolidated sales technology and process framework.
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McCann Erickson TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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McCann Erickson IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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McCann Erickson CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at McCann Erickson
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by McCann Erickson Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from McCann Erickson IT executives and key decision makers. This section highlights McCann Erickson's latest recorded technology evaluations, including SAP ERP ECC 6.0 for ERP Financial on 2025-02-25 and ServiceNow ITSM for IT Service Management on 2024-12-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the McCann Erickson digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-25 | McCann Erickson | Evaluated | SAP | SAP ERP ECC 6.0 | ERP Financial | ERP |
| 2024-12-20 | McCann Erickson | Evaluated | ServiceNow | ServiceNow ITSM | IT Service Management | ITSM |
FAQ - APPS RUN THE WORLD McCann Erickson Technographics
McCann Erickson is a Communications organization based in United Kingdom,
with around 10000 employees and annual revenues of $3.50 billion.
McCann Erickson operates a diverse technology stack with applications such as
Cisco Webex Meetings, IgniteTech Xinet and Salesforce Sales Cloud,
covering areas like Audio Video and Web Conferencing, Digital Asset Management and Sales Automation, CRM, Sales Engagement.
McCann Erickson has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, IgniteTech and Salesforce.
McCann Erickson recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of McCann Erickson’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates McCann Erickson’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete McCann Erickson technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.