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McCann Erickson Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by McCann Erickson and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 McCann Erickson employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McCann Erickson has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, IgniteTech Xinet for Digital Asset Management in 2011, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McCann Erickson is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McCann Erickson revenues, which have grown to $3.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McCann Erickson intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IgniteTech | Legacy | IgniteTech Xinet | Digital Asset Management | Content Management | n/a | 2011 | 2011 |
In 2011 McCann Erickson implemented IgniteTech Xinet as a Digital Asset Management platform to support agency creative and production workflows. Xinet lists McCann Erickson as a customer using Xinet WebNative DAM, positioning the IgniteTech Xinet deployment within marketing and creative operations for advertising workflows.
The implementation centered on Xinet WebNative DAM and associated workflow modules, configured for asset ingestion, metadata management, version control, rendition generation and approval routing. Configuration work emphasized centralized taxonomy and searchable metadata to support creative reuse, production handoffs and distribution of marketing assets across campaign lifecycles.
Deployment is described as a marketing and creative implementation serving the United States and global region, with the Digital Asset Management repository intended to cover creative, production and account teams across agency operations. Operational scope inferred from vendor material indicates a centralized asset store and workflow orchestration for advertising operations rather than a point solution for a single office.
Governance and process changes focused on role based access, standardized metadata governance and automated workflow routing to align creative review and production steps with agency processes. The narrative reflects vendor disclosed module usage of WebNative DAM and associated workflow components within IgniteTech Xinet, applied to McCann Erickson's marketing and creative business functions.
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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