MHR Brands
904 Chicago Dr,
Jenison, 49423, MI,
United States
Jenison, 49423, MI,
United States
1 844-387-4367
Distribution
MHR Brands Technographics
MHR Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MHR Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 MHR Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MHR Brands has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2019, Microsoft 365 for Collaboration in 2017, GoDaddy for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MHR Brands is running and its propensity to invest more and deepen its relationship with Acumatica , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MHR Brands revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MHR Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MHR Brands Tech Stack and Enterprise Applications
MHR Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | Legacy | Acumatica Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019, MHR Brands deployed Acumatica Cloud ERP to support core ERP Financial functions for a 30-person distribution company. The deployment focused on operational support for customer service, drop-ship coordination, sales order capture, and inventory tracking at the Jenison, Michigan site during the April 2019 to October 2019 period.
Acumatica Cloud ERP was configured to address financial management and distribution workflows, including general ledger controls, accounts receivable, accounts payable, sales order processing, and inventory control aligned to drop-ship account management. The implementation emphasized order-to-cash and procure-to-pay flows typical of ERP Financial systems while accommodating small-team operational patterns.
Operationally the application was used alongside Salesforce for customer interactions and Excel for continued spreadsheet-based inventory and order documentation, supporting customer service representatives and a dedicated drop-ship coordinator. Acumatica Cloud ERP served as the central system for customer account records and documented orders, while Salesforce and Excel remained part of day-to-day communications and ad hoc reconciliation.
Governance and process changes included a three-month, team-led compliance review of existing drop-ship accounts to validate adherence to program contract policies, with full accountability and cross-department communication to meet deadlines. The compliance review was completed successfully and the program work was accompanied by recognized staff contributions and internal process learning.
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MHR Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, MHR Brands implemented Microsoft 365 under the Collaboration category, deploying cloud productivity services to support a 30-person distribution business in the United States. Microsoft 365 is in use on the company website and for internal collaboration and communications across the organization. The approach reflects a subscription based, cloud-hosted deployment model appropriate for small business scale.
The implementation configured core Microsoft 365 capabilities including Exchange Online for email, SharePoint for document libraries, OneDrive for per user file sync, and Microsoft Teams for chat and meetings. These modules deliver document collaboration, version control, shared calendaring, and real time messaging consistent with Collaboration workflows. Configuration activities focused on mailbox and site provisioning, document library permissions, and template-based site structures.
Operational coverage included sales, operations, and administrative functions with centralized user and license management through the Microsoft 365 administrative experience. The company uses Microsoft 365 on their website to surface contact and collaboration links that connect external visitors to internal resources. User access and sharing were managed through built in Microsoft 365 controls rather than bespoke identity integrations.
Governance was implemented via built in administrative controls for role based access, license assignment, and basic data retention and sharing settings to control document access. Rollout and ongoing administration were structured for an in house small company model without external system integrator engagement. MHR Brands Microsoft 365 Collaboration supports email, document management, and team communication business functions.
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MHR Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, MHR Brands implemented GoDaddy to provide Application Hosting and Computing Services for its public website. The deployment uses GoDaddy as the hosting and domain platform to serve content on mhrbrands.com, making GoDaddy the primary application hosting provider for web delivery and site management at the company.
The implementation scope is focused on the external web presence and marketing communications, with configuration aligned to common hosting capabilities within Application Hosting and Computing Services such as DNS and domain registration, SSL provisioning, content hosting and site provisioning. Operational control is likely centralized within the company’s small IT and marketing function given its 30 employee scale, and available source material documents GoDaddy hosting for the website without additional integrations or external implementation partners noted.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MHR Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Managing Director | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Apps Being Evaluated by MHR Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MHR Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MHR Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MHR Brands Technographics
MHR Brands is a Distribution organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
MHR Brands operates a diverse technology stack with applications such as
Acumatica Cloud ERP, Microsoft 365 and GoDaddy,
covering areas like ERP Financial, Collaboration and Application Hosting and Computing Services.
MHR Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Acumatica, Microsoft and GoDaddy.
MHR Brands recently adopted applications including
Google Cloud Platform (GCP) in 2021, GoDaddy in 2020 and Acumatica Cloud ERP in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MHR Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MHR Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MHR Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.