Michigan First Credit Union
27000 Evergreen Road,
Lathrup Village, 48076, MI,
United States
Lathrup Village, 48076, MI,
United States
1 800-664-3828
Banking and Financial Services
Michigan First Credit Union Technographics
Michigan First Credit Union Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Michigan First Credit Union and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 430 Michigan First Credit Union employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Michigan First Credit Union has purchased the following applications: DocuSign eSignature for Digital Signing in 2022, Hotjar for Customer Experience in 2020, ServiceNow ITSM for IT Service Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Michigan First Credit Union is running and its propensity to invest more and deepen its relationship with DocuSign , Contentsquare , ZAG Interactive or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Michigan First Credit Union revenues, which have grown to $113.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Michigan First Credit Union intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Michigan First Credit Union Tech Stack and Enterprise Applications
Michigan First Credit Union Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, Michigan First Credit Union implemented DocuSign eSignature as a Digital Signing capability embedded on its public website. The DocuSign eSignature deployment is focused on customer-facing digital signature workflows, delivering electronic signing, document routing, templating, and audit trail functionality consistent with Digital Signing solutions. The implementation positions DocuSign eSignature as the online signature engine for web-based account forms and consent capture tied to the credit unions site experience.
The deployment architecture centers on a web-embedded signing experience, with DocuSign eSignature invoked from site forms to collect legally binding signatures and capture compliance metadata. Operational scope is concentrated on retail banking customer interactions through the website, supporting document lifecycle controls, signature authentication, and chain of custody reporting. Governance practices emphasize template management, uniform signing policies, and audit logging to maintain consistent workflows and regulatory traceability.
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Michigan First Credit Union CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Michigan First Credit Union deployed Hotjar on its public website to capture visitor behavior and on-site feedback. Michigan First Credit Union implemented Hotjar for Customer Experience to instrument web pages and gather session recordings, heatmaps, and feedback widgets that surface qualitative user signals for digital channels.
The implementation focused on core Hotjar behavioral analytics capabilities, including session recordings, heatmaps, funnel analysis, and on-page surveys, configured to monitor desktop and mobile site flows. Hotjar was configured to support targeted pages and journeys, providing UX teams with granular playback and aggregated touch heatmaps for usability assessment.
Operational coverage centers on the credit union web estate and digital channels, with insights routed to marketing, UX, and digital product stakeholders to inform prioritization of site changes and content adjustments. Governance practices were applied to manage data collection and user consent, aligning the Hotjar deployment with privacy and cookie management workflows and integrating behavioral feedback into existing UX and conversion optimization processes.
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation, CRM | CRM |
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2022 | 2022 |
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Michigan First Credit Union ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ServiceNow | Legacy | ServiceNow ITSM | IT Service Management | ITSM | n/a | 2016 | 2016 |
In 2016 Michigan First Credit Union deployed ServiceNow ITSM to extend IT Service Management capabilities to their public website. The implementation positioned ServiceNow ITSM as the primary platform for web accessible service requests and incident logging, providing a self service entry point for members and staff. The deployment emphasized a web portal integrated into the credit union website to capture tickets and route requests to internal IT and service teams.
Configuration focused on core IT Service Management modules including incident management, request fulfillment, knowledge management, and change workflow orchestration, aligned with standard ITSM processes. ServiceNow ITSM workflows automated ticket triage and assignment, catalog driven service requests, and knowledge article publication, enabling consistent service procedures and predictable ticket handling. The full application name ServiceNow ITSM is used across catalogs and knowledge articles to centralize process documentation and support workflows.
Operational coverage included IT operations and member services departments, with the public facing portal serving as the intake channel for both customer facing issues and internal IT requests. The implementation exposed ServiceNow ITSM functionality through website hosted interfaces, while backend components managed ticket lifecycle, SLA tracking, and audit trails. Role based access and service roles were configured to separate member facing request handling from internal IT operations.
Governance established role based access controls, knowledge management ownership, and formal incident resolution workflows to maintain consistent handling of service tickets. Change and request catalogs were governed through defined approval workflows to protect the stability of the ServiceNow ITSM environment. Ongoing configuration governance emphasized controlled updates to catalogs and workflows to preserve reliability and consistency of service delivery.
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Michigan First Credit Union PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Michigan First Credit Union IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Michigan First Credit Union CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Michigan First Credit Union
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Michigan First Credit Union Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Michigan First Credit Union IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Michigan First Credit Union digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Michigan First Credit Union Technographics
Michigan First Credit Union is a Banking and Financial Services organization based in United States,
with around 430 employees and annual revenues of $113.0 million.
Michigan First Credit Union operates a diverse technology stack with applications such as
DocuSign eSignature, Hotjar and ServiceNow ITSM,
covering areas like Digital Signing, Customer Experience and IT Service Management.
Michigan First Credit Union has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as DocuSign, Contentsquare and ServiceNow.
Michigan First Credit Union recently adopted applications including
DocuSign eSignature in 2022, MortgageHalo in 2022 and Twilio Sendgrid in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Michigan First Credit Union’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Michigan First Credit Union’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Michigan First Credit Union technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.