Michigan First Credit Union
27000 Evergreen Road,
Lathrup Village, 48076, MI,
United States
Lathrup Village, 48076, MI,
United States
1 800-664-3828
Banking and Financial Services
Michigan First Credit Union Technographics
Michigan First Credit Union Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Michigan First Credit Union and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 430 Michigan First Credit Union employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Michigan First Credit Union has purchased the following applications: Scienaptic AI for Loan Origination System (LOS) in 2026, DocuSign eSignature for Digital Signing in 2022, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Michigan First Credit Union is running and its propensity to invest more and deepen its relationship with Scienaptic Systems , Docusign , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Michigan First Credit Union revenues, which have grown to $113.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Michigan First Credit Union intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Michigan First Credit Union Tech Stack and Enterprise Applications
Michigan First Credit Union ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Scienaptic Systems | Legacy | Scienaptic AI | Loan Origination System (LOS) | ERP Services and Operations | n/a | 2026 | 2026 |
In 2026, Michigan First Credit Union implemented Scienaptic AI as its Loan Origination System (LOS). The deployment establishes Scienaptic AI within the credit union's lending operations to support application intake, underwriting workflows, and credit decisioning.
Scienaptic AI was configured to deliver AI-driven risk scoring, automated underwriting decisioning, decision orchestration and rules-based policy enforcement, functional capabilities aligned with the Loan Origination System (LOS) category. The Scienaptic AI implementation emphasizes configurable decision logic and workflow automation typical of LOS deployments to streamline intake-to-decision processes.
Operational coverage centers on lending, underwriting and loan operations teams, with governance focused on aligning model decision rules to the credit union's policy and compliance requirements. Michigan First Credit Union stated the selection of Scienaptic AI in 2026 to unlock smarter lending, positioning Scienaptic AI as the central decisioning layer for loan workflows.
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Michigan First Credit Union Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, Michigan First Credit Union implemented DocuSign eSignature as a Digital Signing capability embedded on its public website. The DocuSign eSignature deployment is focused on customer-facing digital signature workflows, delivering electronic signing, document routing, templating, and audit trail functionality consistent with Digital Signing solutions. The implementation positions DocuSign eSignature as the online signature engine for web-based account forms and consent capture tied to the credit unions site experience.
The deployment architecture centers on a web-embedded signing experience, with DocuSign eSignature invoked from site forms to collect legally binding signatures and capture compliance metadata. Operational scope is concentrated on retail banking customer interactions through the website, supporting document lifecycle controls, signature authentication, and chain of custody reporting. Governance practices emphasize template management, uniform signing policies, and audit logging to maintain consistent workflows and regulatory traceability.
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Michigan First Credit Union CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Michigan First Credit Union deployed Hotjar on its public website to capture visitor behavior and on-site feedback. Michigan First Credit Union implemented Hotjar for Customer Experience to instrument web pages and gather session recordings, heatmaps, and feedback widgets that surface qualitative user signals for digital channels.
The implementation focused on core Hotjar behavioral analytics capabilities, including session recordings, heatmaps, funnel analysis, and on-page surveys, configured to monitor desktop and mobile site flows. Hotjar was configured to support targeted pages and journeys, providing UX teams with granular playback and aggregated touch heatmaps for usability assessment.
Operational coverage centers on the credit union web estate and digital channels, with insights routed to marketing, UX, and digital product stakeholders to inform prioritization of site changes and content adjustments. Governance practices were applied to manage data collection and user consent, aligning the Hotjar deployment with privacy and cookie management workflows and integrating behavioral feedback into existing UX and conversion optimization processes.
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation, CRM | CRM |
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2022 | 2022 |
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Michigan First Credit Union ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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Michigan First Credit Union PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Michigan First Credit Union IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Michigan First Credit Union CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Michigan First Credit Union
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Apps Being Evaluated by Michigan First Credit Union Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Michigan First Credit Union IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Michigan First Credit Union digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Michigan First Credit Union Technographics
Michigan First Credit Union is a Banking and Financial Services organization based in United States,
with around 430 employees and annual revenues of $113.0 million.
Michigan First Credit Union operates a diverse technology stack with applications such as
Scienaptic AI, DocuSign eSignature and Hotjar,
covering areas like Loan Origination System (LOS), Digital Signing and Customer Experience.
Michigan First Credit Union has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Scienaptic Systems, Docusign and Contentsquare.
Michigan First Credit Union recently adopted applications including
Scienaptic AI in 2026, DocuSign eSignature in 2022 and MortgageHalo in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Michigan First Credit Union’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Michigan First Credit Union’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Michigan First Credit Union technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.