MicroEdge
619 West 54th Street, 10th Floor,
New York, 10019, NY,
United States
New York, 10019, NY,
United States
1 800-899-0890
Media
MicroEdge Technographics
MicroEdge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MicroEdge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 MicroEdge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MicroEdge has purchased the following applications: Oracle Netsuite OpenAir for Professional Services Automation in 2010, Microsoft 365 for Collaboration in 2015, Adobe Marketo for Marketing Automation in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MicroEdge is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MicroEdge revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MicroEdge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MicroEdge Tech Stack and Enterprise Applications
MicroEdge ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, MicroEdge implemented Oracle Netsuite OpenAir. The deployment targeted Professional Services Automation to centralize project delivery, resource management, time and expense capture, and billing across the company's services and finance teams.
Oracle Netsuite OpenAir was configured as a cloud-hosted Professional Services Automation platform with standard PSA capabilities such as project scheduling, resource allocation, time and expense modules, and invoicing orchestration. The implementation focused on enforcing project financial controls and standardizing timesheet and billing processes, aligning project management with accounting workflows. Governance was established through centralized administration of project templates, role-based access for delivery and finance users, and mandatory time and expense submission processes within Oracle Netsuite OpenAir prior to invoicing.
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MicroEdge Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, MicroEdge deployed Microsoft 365 to centralize collaboration across the organization, establishing a cloud-first Collaboration platform for the 150 employee media firm. MicroEdge uses Microsoft 365 on their website as part of its Collaboration footprint, running the full Microsoft 365 application suite to support day to day content production and internal communications.
The implementation centers on a single Microsoft 365 tenant, leveraging cloud identity and single sign on to provision employee accounts and enforce access controls. Functional capabilities align with standard Collaboration workflows and include hosted email and calendaring, cloud file storage and sync, team chat and meetings, intranet and document collaboration, and the Office productivity applications. Operational coverage focused on editorial, marketing, and corporate operations teams in the United States, with centralized IT governance managing user lifecycle, compliance settings, mailbox retention, and site permissions. The deployment narrative emphasizes architecture and governance rather than third party integrations, reflecting a vendor native Microsoft 365 Collaboration implementation.
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MicroEdge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2014 | 2014 |
In 2014 MicroEdge implemented Adobe Marketo as its Marketing Automation platform to centralize digital campaign orchestration for the company website and marketing function. The deployment used Adobe Marketo to provide a unified program for online lead capture and campaign execution on the MicroEdge site.
Adobe Marketo was configured to deliver core Marketing Automation capabilities including email campaign management, landing pages and form based lead capture, segmentation and nurturing workflows, and lead scoring. The implementation emphasized program level organization, template driven assets, and automation logic to support recurring content promotion and subscriber onboarding.
The implementation was embedded into the MicroEdge website to host Marketo landing pages, run Marketo tracking scripts for behavioral tagging, and capture inbound leads from site forms. Operational ownership was assigned to marketing and demand generation teams, aligning web content, email cadence, and nurture programs with editorial calendars.
Governance focused on campaign approval workflows, list hygiene and role based access controls to enforce consistent naming conventions and program structure in Adobe Marketo. These controls supported repeatable campaign builds and centralized management of Marketing Automation across MicroEdge.
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MicroEdge IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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MicroEdge CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MicroEdge
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Operating Officer | CXO | Finance | |
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Vice President Sales | VP | Sales | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by MicroEdge Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MicroEdge IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MicroEdge digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MicroEdge Technographics
MicroEdge is a Media organization based in United States,
with around 150 employees and annual revenues of $20.0 million.
MicroEdge operates a diverse technology stack with applications such as
Oracle Netsuite OpenAir, Microsoft 365 and Adobe Marketo,
covering areas like Professional Services Automation, Collaboration and Marketing Automation.
MicroEdge has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Adobe Systems.
MicroEdge recently adopted applications including
Cisco IronPort Cloud Email Security in 2020, Cisco Secure Email (formerly Email Security Appliance) in 2020 and Lumen Cloud (ex CenturyLink) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MicroEdge’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MicroEdge’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MicroEdge technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.