Windsor, 65360, MO,
United States
Midwest Metalcraft and Equipment Technographics
Midwest Metalcraft and Equipment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Midwest Metalcraft and Equipment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Midwest Metalcraft and Equipment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Midwest Metalcraft and Equipment has purchased the following applications: Wix.com for Web Content Management in 2022, Lead Forensics for Marketing Analytics, Lead Generation in 2019, Amazon SES for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Midwest Metalcraft and Equipment is running and its propensity to invest more and deepen its relationship with Wix.com , Lead Forensics , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Midwest Metalcraft and Equipment revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Midwest Metalcraft and Equipment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Midwest Metalcraft and Equipment Tech Stack and Enterprise Applications
Midwest Metalcraft and Equipment Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wix.com | Legacy | Wix.com | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Midwest Metalcraft and Equipment implemented Wix.com for its public website. Midwest Metalcraft and Equipment uses Wix.com as its Web Content Management platform to manage its customer-facing site and support marketing and sales functions.
Wix.com is provisioned as a cloud-hosted SaaS site builder, delivering template-driven site design, content authoring, a media library, responsive publishing, and integrated hosting. For a 20 employee manufacturing firm the deployment is intentionally lightweight, with site administration centralized within a small internal team responsible for content updates, product pages, and contact forms. Governance emphasizes content approval, periodic product information updates, and SEO configuration to keep the Web Content Management platform aligned with ongoing sales and customer inquiry workflows.
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Midwest Metalcraft and Equipment CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lead Forensics | Legacy | Lead Forensics | Marketing Analytics, Lead Generation | CRM | n/a | 2019 | 2019 |
In 2019, Midwest Metalcraft and Equipment implemented Lead Forensics on its corporate website. Lead Forensics was deployed as a Marketing Analytics,Lead Generation solution to provide company-level visitor intelligence for marketing and sales functions.
Deployment centered on embedding the Lead Forensics tracking code across site pages and configuring the Lead Forensics portal for dashboard reporting and real-time visitor alerts. Implemented functional capabilities included IP-to-company identification, visitor session detail reporting, firmographic enrichment of identified visits, visitor lists for lead follow-up, and segmented reporting to support campaign analysis.
Operational coverage focused on the company website and supported marketing and sales workflows across the United States, with processes established for manual lead qualification and routing of identified prospects to internal sales contacts. Governance activities included configuring user access within Lead Forensics, defining lead handling procedures and notification rules, and scheduling regular review cycles for visitor reports to align outreach and qualification workflows.
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Midwest Metalcraft and Equipment PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, Midwest Metalcraft and Equipment implemented Amazon SES on its public website to manage Transactional Email flows. Midwest Metalcraft and Equipment uses Amazon SES for Transactional Email to support customer communication functions, with the service provisioned inside Amazon Web Services and integrated directly into the site application via SMTP or the SES API to send event-driven messages such as order acknowledgements and account notifications. The deployment scope is website-centric and focused on outbound, transactional messaging consistent with the companys small operational footprint.
Configuration and operational setup emphasized authenticated sending identities and domain verification, bounce and complaint handling, and sending throttles to protect deliverability and compliance. Governance resides at the application level, where the web application controls templating and orchestration while Amazon SES handles queuing and delivery, and monitoring and suppression list management are instrumented through SES dashboards and API hooks to support ongoing operations.
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Midwest Metalcraft and Equipment IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Midwest Metalcraft and Equipment
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Apps Being Evaluated by Midwest Metalcraft and Equipment Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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