Miel
Miel Technographics
Miel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Miel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Miel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Miel has purchased the following applications: Microsoft 365 for Collaboration in 2019, HubSpot CMS for Web Content Management in 2021, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Miel is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Miel revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Miel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Miel Tech Stack and Enterprise Applications
Miel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Miel implemented Microsoft 365 to support Collaboration across the organization. The Microsoft 365 deployment is referenced on Miels public website, and it is positioned to serve core business functions including internal communications, document management, and team productivity for the 34-employee distribution firm in France.
The implementation follows a tenant-based cloud architecture typical of Microsoft 365, consolidating email, cloud document storage and real-time collaboration applications under a single Microsoft 365 environment. Operational coverage is company-wide with inferred use by sales, operations and administrative functions, and administrative governance appears to be handled via centralized user provisioning and role based access controls within the Microsoft 365 tenant. Miel Microsoft 365 Collaboration supports standard collaboration workflows, identity and access management, and cloud file synchronization to streamline cross-functional work and content sharing.
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Collaboration | Collaboration |
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2021 | 2021 |
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Miel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Miel implemented HubSpot CMS on its corporate website, adopting the HubSpot CMS application within the Web Content Management category to manage public web content and marketing-facing pages. The deployment is a cloud hosted SaaS model that centralizes web publishing for the company website, aligning content authoring and site delivery under a single vendor platform.
The HubSpot CMS implementation for Miel includes core Web Content Management capabilities such as a visual page editor and templating, responsive design and theme management, blog and landing page creation, forms for lead capture, basic SEO tooling, and CDN backed hosting and domain mapping. Configuration likely focused on reusable templates, content modules, and editorial staging to enable rapid page assembly and consistent branding across published pages.
Operationally the HubSpot CMS instance is used to support marketing and web publishing functions, consolidating site content management workflows for the small distribution organization. Governance appears oriented around centralized content ownership and editorial workflows typical of Web Content Management deployments, with the HubSpot CMS application serving as the primary platform for publishing, content updates, and inbound form handling on Miel’s website.
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Miel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Miel deployed Hubspot CRM on its public website. Miel is a France-based distribution company with 34 employees and approximately 5,000,000 EUR in revenue, and the implementation uses Hubspot CRM as a cloud SaaS instance embedded in website contact flows to capture inbound leads and funnel them into the company sales process. Deployment was scoped for small team collaboration and centralized customer record management, consolidating interactions into a single CRM record set.
Hubspot CRM configuration focused on contact and company records, deal pipeline configuration, and web form lead capture with session-level tracking tied to website activity. The implementation supports sales and marketing workflows, including lead assignment, activity logging, and pipeline progression inside Hubspot CRM. Governance emphasized shared data hygiene practices and process alignment between commercial and customer service functions, with CRM access provisioned to frontline staff and managers to maintain a consistent customer lifecycle workflow.
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Miel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Miel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Miel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Miel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Miel IT executives and key decision makers. This section highlights Miel's latest recorded technology evaluations, including Palo Alto Prisma SD-WAN for SD-WAN on 2025-05-07. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Miel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-07 | Miel | Evaluated | Palo Alto Networks | Palo Alto Prisma SD-WAN | SD-WAN | IaaS |
FAQ - APPS RUN THE WORLD Miel Technographics
Miel is a Distribution organization based in France,
with around 34 employees and annual revenues of $5.0 million.
Miel operates a diverse technology stack with applications such as
Microsoft 365, HubSpot CMS and Hubspot CRM,
covering areas like Collaboration, Web Content Management and CRM.
Miel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and HubSpot.
Miel recently adopted applications including
Cloudflare CDN in 2022, CodeTwo Email Signatures in 2021 and HubSpot CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Miel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Miel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Miel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.