Minor Hotel Group
88 The PARQ Building, Ratchadaphisek Road, Khlong Toei,
Bangkok, 10110,
Thailand
Bangkok, 10110,
Thailand
66 2 365 7500
Leisure and Hospitality
Minor Hotel Group Technographics
Minor Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Minor Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42180 Minor Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Minor Hotel Group has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2007, Skillsoft Percipio Platform for Learning and Development, Skills Intelligence in 2014, Shiji ReviewPro Auto Case Management for Case Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Minor Hotel Group is running and its propensity to invest more and deepen its relationship with Oracle , Zoho Corp. , 2C2P or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Minor Hotel Group revenues, which have grown to $4.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Minor Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Minor Hotel Group Tech Stack and Enterprise Applications
Minor Hotel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2007 | 2008 |
In 2007, Minor Hotel Group implemented Oracle E-Business Suite as its ERP Financial system. In a later cloud initiative the company migrated Oracle E-Business Suite along with Oracle Hyperion and Oracle Business Intelligence Enterprise Edition to Oracle Cloud Infrastructure, productionizing mission-critical financial and procurement workloads on OCI in late 2019.
The Oracle E-Business Suite deployment covers core financials, purchasing, and procurement modules, and the implementation leverages E-Business Suite Cloud Manager for lifecycle automation. Oracle Database Cloud Service on bare metal provides the database platform, and Oracle Resource Manager is used to automate infrastructure provisioning and configuration.
Deployment architecture uses Oracle Cloud Infrastructure regional resilience, with Oracle E-Business Suite running in Oracle’s Tokyo cloud region as production and Seoul as a secondary site, while Hyperion and OBIEE run in Seoul with Tokyo as the secondary site. Oracle Data Guard is applied for data replication and disaster recovery to meet tighter recovery point objective and recovery time objective requirements.
Operational scope spans the Group’s international hotel operations, supporting financial and procurement functions across 535 hotels in 55 countries. The OCI migration delivered explicit business continuity outcomes, reducing RPO and RTO from 24 hours to 2 hours, enabling GDPR-aligned data security for continuity strategy, and realizing greater operational efficiency and cost flexibility through Oracle Universal Cloud Credits and license mobility.
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Expense Management | ERP |
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2008 | 2009 |
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Expense Management | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2016 | 2016 |
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Minor Hotel Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Skillsoft | Legacy | Skillsoft Percipio Platform | Learning and Development, Skills Intelligence | HCM | n/a | 2014 | 2014 |
In 2014, Minor Hotel Group implemented the Skillsoft Percipio Platform as part of its learning infrastructure. The platform was provisioned into the Minor Hotel Group Virtual Campus to centralize on-demand and curated content for team members across the organization, serving as the primary digital learning delivery layer for internal courses and third-party Skillsoft content.
The Skillsoft Percipio Platform hosts on-demand courses developed by in-house learning leaders, and the Virtual Campus contains catalogs for leadership, management, interpersonal, business, and personal competencies. Library provisioning included Skillsoft leadership courses and FUTURA job skills content mapped to the company Competency Framework, covering housekeeping, food and beverage service, front office, and culinary units. The architecture emphasizes a centralized course repository and self-service learner access for continuous skills development.
Integrations are described in terms of content mapping and catalog organization within the Virtual Campus, with explicit competency alignment to operational job roles; no other system integrations are specified. Operational scope covers team members with 24/7 access to learning, and functional coverage spans leadership, operations, and service delivery teams. The relationship between Minor Hotel Group, Skillsoft Percipio Platform, and the Virtual Campus supports workflows for course assignment, self-directed learning, and competency-based skills tracking.
Governance and process control are driven by in-house learning leaders who develop and curate courses, together with the Competency Framework that maps job skills to required courses and learning pathways. The implementation enables learners to take responsibility for online learning and supports high standards of service through targeted FUTURA job skills training. This deployment reflects a centralized Learning and Development,Skills Intelligence initiative focused on content governance and operationalized competency mapping.
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Performance and Goal Management | HCM |
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2015 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Minor Hotel Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shiji Group | Legacy | Shiji ReviewPro Auto Case Management | Case Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Minor Hotel Group onboarded ReviewPro and implemented Shiji ReviewPro Auto Case Management as the Case Management backbone for centralized guest feedback handling and service recovery. The deployment anchored ReviewPro alongside the Guest Experience Improvement Suite to unify monitoring, survey collection, automated case routing, and operational escalation workflows.
The implementation encompassed ReviewPro modules including Online Reputation Management ORM with semantic analysis and the Global Review Index, Guest Satisfaction Surveys GSS for in-stay and post-stay feedback, and Shiji ReviewPro Auto Case Management to automate assignment and tracking of guest issues. Auto Case Management applied business rules to route cases to operational owners, and the combined suite provided instrumentation for both immediate service recovery and trend analysis across properties.
Integration scope explicitly included linking survey results with the hotels PMS to correlate feedback to specific room numbers and guest segments, and to increase review collection via the TripAdvisor Review Collection Program. The project began with a beta at select properties to validate rules and tooling, the learnings from which were codified into standard operating procedures and prepared for groupwide rollout to all hotels.
Governance was formalized through SOPs that became the basis for online training and onboarding of team members and new properties, embedding ReviewPro into guest management processes and service recovery workflows. Outcomes reported in the implementation narrative include strengthened operational consistency, tighter issue resolution through automated case routing, an elevated guest experience, and an associated uplift in revenue as a direct objective of the integrated solution.
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Hospitality ERP | ERP Services and Operations |
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2017 | 2017 |
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Hotel Property Management | ERP Services and Operations |
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2021 | 2022 |
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Point Of Sale | ERP Services and Operations |
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2021 | 2022 |
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Reservation and Booking Management | ERP Services and Operations |
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2016 | 2016 |
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Travel Management | ERP Services and Operations |
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2022 | 2022 |
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Minor Hotel Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2016 |
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Minor Hotel Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2021 | 2022 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Minor Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Event Management | Collaboration |
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2021 | 2022 |
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Survey and Questionnaire | Collaboration |
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2016 | 2016 |
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Minor Hotel Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2022 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Minor Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2022 |
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Customer Data Platform | CRM |
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2019 | 2020 |
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Customer Engagement | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2019 | 2020 |
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Marketing Automation | CRM |
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2021 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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Minor Hotel Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2010 | 2011 |
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Minor Hotel Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2008 | 2009 |
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Minor Hotel Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2022 |
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Minor Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Minor Hotel Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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AVP Hotel Application and Data | VP | IT | |
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Vice President Finance, Performance & Governance | VP | Finance | |
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Chief Commercial Officer | CXO | Finance | |
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Director, Customer Contact Center | Director | Customer Service | |
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Director B2B Digital Sales, Corporate Accounts, Loyalty & Partner Marketing | Director | IT | |
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Group CEO - Minor International / CEO - Minor Hotels | CXO | Finance | |
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Chief People Officer | CXO | HR | |
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Vice President Information Technology | VP | IT | |
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Vice President - Design & Technical Services | VP | IT | |
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Vice President Digital & Distribution | VP | Supply Chain | |
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Vice President People & Culture - Asia | VP | HR | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Minor Hotel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Minor Hotel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Minor Hotel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Minor Hotel Group Technographics
Minor Hotel Group is a Leisure and Hospitality organization based in Thailand,
with around 42180 employees and annual revenues of $4.31 billion.
Minor Hotel Group operates a diverse technology stack with applications such as
Oracle E-Business Suite, Skillsoft Percipio Platform and Shiji ReviewPro Auto Case Management,
covering areas like ERP Financial, Learning and Development, Skills Intelligence and Case Management.
Minor Hotel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Skillsoft and Shiji Group.
Minor Hotel Group recently adopted applications including
Oracle Hospitality OPERA Reporting and Analytics in 2023, Zoho Expense in 2022 and Zoho Travel in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Minor Hotel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Minor Hotel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Minor Hotel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.