London, SE1 0BE,
United Kingdom
Mirriad Advertising Technographics
Mirriad Advertising Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mirriad Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 Mirriad Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mirriad Advertising has purchased the following applications: Workable ATS for Applicant Tracking System in 2022, Hubspot CRM for CRM in 2018, Amazon EC2 for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mirriad Advertising is running and its propensity to invest more and deepen its relationship with Workable , Teamtailor , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mirriad Advertising revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mirriad Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mirriad Advertising Tech Stack and Enterprise Applications
Mirriad Advertising HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Mirriad Advertising deployed Workable ATS as its Applicant Tracking System, embedding the application on the company website to centralize job postings and candidate capture. The Workable ATS implementation placed candidate intake and initial screening on mirriad.com, routing applications into structured hiring pipelines managed by the internal talent acquisition team. The scope encompassed requisition creation, posting management, applicant status tracking, and interview scheduling to support recruiting and HR business functions across the organization.
Workable ATS was configured with job templates, multi-stage candidate workflows, standardized communication templates, and interview coordination features typical of an Applicant Tracking System, and it was delivered as a web-embedded, cloud-hosted recruitment front end. Integration was limited to the public careers pages on Mirriad’s website for candidate-facing application flows, and governance focused on standardizing requisition approval workflows and candidate communication to enforce consistent hiring procedures.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Mirriad Advertising CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Mirriad Advertising deployed Hubspot CRM on its website. Hubspot CRM serves as Mirriad Advertising's CRM and central contact repository, instrumenting web-based lead capture and contact and deal tracking capabilities. The deployment is oriented toward capturing inbound website leads and consolidating contact records for sales and marketing follow up.
Configuration emphasized contact management, pipeline stage configuration, activity logging, and basic marketing segmentation as core functional modules. Operational scope covered the commercial organization supporting digital sales and marketing, with the website integration providing the primary inbound lead stream into the Hubspot CRM instance, and governance focused on centralized record management and standardized pipeline workflows to align sales and marketing processes.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Mirriad Advertising IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022 Mirriad Advertising provisioned Amazon EC2 to host its corporate website. Mirriad Advertising uses Amazon EC2 as part of its Application Hosting and Computing Services footprint to deliver instance-based compute for its web presence, as evidenced by website instrumentation.
The implementation centers on Amazon EC2 virtual server instances hosting web servers and application processes, employing standard EC2 capabilities such as instance lifecycle management, AMI based image provisioning, and network interface configuration. Operational scope is focused on the public website and web-facing compute, supporting marketing and content delivery business functions and aligning with common Application Hosting and Computing Services patterns for web hosting and application runtime.
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Mirriad Advertising CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mirriad Advertising
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Apps Being Evaluated by Mirriad Advertising Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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