Stockholm, 103 13,
Sweden
Modern Times Group MTG Technographics
Modern Times Group MTG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Modern Times Group MTG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1004 Modern Times Group MTG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Modern Times Group MTG has purchased the following applications: Microsoft 365 for Collaboration in 2017, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Modern Times Group MTG is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Modern Times Group MTG revenues, which have grown to $651.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Modern Times Group MTG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Modern Times Group MTG Tech Stack and Enterprise Applications
Modern Times Group MTG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Modern Times Group MTG implemented Microsoft 365 for Collaboration. The deployment targeted corporate productivity and cross-functional collaboration across the professional services organization of approximately 1,004 employees based in Sweden. The initiative established a cloud-first collaboration platform to standardize communication and document workflows.
Microsoft 365 was configured to deliver core Collaboration capabilities such as enterprise email and calendaring, real-time chat and meetings, team workspaces with shared document libraries, and cloud file sync and versioning. Typical modules provisioned included Exchange Online, Microsoft Teams, SharePoint Online, and OneDrive for Business, aligned to centralized content management and synchronous collaboration workflows. Configuration emphasized browser-based access and mobile support consistent with modern collaboration patterns.
Operational scope included corporate departments and the public-facing website, with Microsoft 365 components surfaced on mtg.com according to the source. Governance and operational control were implemented via a centralized tenant model, standard collaboration policies, and identity-driven access controls to manage permissions and external sharing. Rollout and policy enforcement focused on aligning collaboration governance with enterprise content lifecycle and compliance requirements.
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Modern Times Group MTG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Modern Times Group MTG implemented Salesforce Sales Cloud. Salesforce Sales Cloud is deployed as the company's CRM in the Sales Automation,CRM,Sales Engagement category and is surfaced on MTG's public website for lead capture and initial customer engagement.
The deployment leverages Salesforce Sales Cloud core capabilities including lead management, opportunity management, account and contact records, and sales engagement features such as activity and task tracking and pipeline management. Configuration emphasizes Sales Automation,CRM,Sales Engagement workflows to centralize inbound web leads and standardize sales stages for commercial teams.
Operational coverage is focused on sales and commercial functions within MTG's professional services organization and on website sourced customer interactions. Governance centers on CRM user access, record ownership, and standardized sales process controls to align web sourced leads with internal opportunity progression.
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Modern Times Group MTG TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Modern Times Group MTG implemented OneTrust Cookie Consent on their website. The deployment is categorized under Governance, Risk and Compliance and targets cookie consent management across MTG's consumer-facing digital properties.
Configuration of OneTrust Cookie Consent included a site-level consent banner, a user preference center, automated cookie categorization, and consent logging to capture provenance and timestamps. MTG configured consent lifecycles, purpose-based cookie categories, and persistence settings to support consistent preference handling across sessions.
The solution was delivered as a client-side script embedded in MTG's web templates, enabling real-time gating of scripts based on user choices and centralized control of consent behavior. Operational ownership spans digital marketing, IT operations, and privacy or legal teams who coordinate on policy settings, preference center content, and consent record retention.
Governance for OneTrust Cookie Consent was organized to align consent settings with corporate privacy policy, centralizing technical configuration while delegating message and content updates to regional web teams. The implementation provides audit-ready consent records and a single control plane for consent management consistent with Governance, Risk and Compliance objectives.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Modern Times Group MTG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Modern Times Group MTG
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Apps Being Evaluated by Modern Times Group MTG Executives
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