Morellato Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Morellato and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 256 Morellato employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morellato has purchased the following applications: Aptean Allocation, Forecasting and Replenishment for Allocation and Replenishment in 2023, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morellato is running and its propensity to invest more and deepen its relationship with Aptean , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morellato revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morellato intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean Allocation, Forecasting and Replenishment | Allocation and Replenishment | SCM | n/a | 2023 | 2024 | In 2023, Morellato implemented Aptean Allocation, Forecasting and Replenishment to support Retail Planning across its retail network. The deployment centered on the Allocation & Replenishment module of the Aptean Retail Planning Platform and was managed from Morellato's Padova headquarters to address planning across EMEA. Implementation emphasized demand forecasting, forecast accuracy improvement and inventory optimization capabilities within Aptean Allocation, Forecasting and Replenishment. Configuration work focused on allocation workflows, replenishment rule sets, and forecasting parameters for retail SKUs, aligning demand signals with inventory investment controls and replenishment cadence. Operational scope covered Morellato's retail network across EMEA with planning governance anchored in Padova, impacting supply-chain planning, pricing decisions and merchandising operations. The program is framed as a retail planning initiative to centralize allocation decisions and standardize forecasting processes across markets. Governance and rollout were organized to drive consistent demand planning practices, with the explicit objectives to streamline demand forecasting, improve forecast accuracy and optimize inventory investments to support better supply-chain planning and pricing decisions across EMEA. The narrative describes a focused retail planning implementation of the Aptean Allocation, Forecasting and Replenishment module rather than a platform-wide transformation. | |
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Allocation and Replenishment, Demand Forecasting and Planning | SCM |
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2023 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 | |||
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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PEO (Professional Employer Organization) | Professional Services |
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2022 | 2022 |
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