Ernakulam, 682018,
India
Muthoot Aurum India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Muthoot Aurum India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Muthoot Aurum India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Muthoot Aurum India has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2024, Ozonetel Cloud Call Center for Call Center in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Muthoot Aurum India is running and its propensity to invest more and deepen its relationship with Tawk.to , Google , Ozonetel Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Muthoot Aurum India revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Muthoot Aurum India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ozonetel Communications | Legacy | Ozonetel Cloud Call Center | Call Center | CRM | n/a | 2023 | 2023 |
In 2023, Muthoot Aurum India implemented Ozonetel Cloud Call Center in the Call Center category to centralize and automate customer outreach across its gold loan and jewelry businesses. The Ozonetel Cloud Call Center deployment emphasized programmatic voice and messaging channels to handle high volume engagement workflows.
The implementation used Ozonetel voice bots and WhatsApp CCaaS to automate promotional outreach and EMI and collection reminders. These capabilities were configured into scheduled campaign workflows and automated call and message sequences, driving thousands of daily outbound calls and WhatsApp impressions.
Operational scope covered retail customers across Muthoot Aurum India gold loan and Indivara jewelry portfolios in India, directly impacting collections operations, digital marketing outreach, and customer service orchestration. The project aligned automated outreach sequencing with collections and sales touchpoints to increase engagement frequency and streamline reminder cadence.
Ozonetel reports that the initiative improved collections and increased average order value for the digital jewelry initiative, with approximately 2.5x AOV uplift reported for that effort. The deployment prioritized automation of routine outreach and messaging to reduce manual dialing and message handling while scaling campaign throughput.
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Marketing Analytics | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Network Management and Monitoring | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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