Myprotein
5th Floor, Voyager House, Chicago Avenue,
Manchester, M90 3DQ,
United Kingdom
Manchester, M90 3DQ,
United Kingdom
44 16 1813 1481
Consumer Packaged Goods
Myprotein Technographics
Myprotein Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Myprotein and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Myprotein employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Myprotein has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2013, TheHut Ingenuity for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Myprotein is running and its propensity to invest more and deepen its relationship with Sage , Klarna , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Myprotein revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Myprotein intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Myprotein Tech Stack and Enterprise Applications
Myprotein ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2016 | 2017 |
In 2016 Myprotein implemented Sage Business Cloud X3 (ex Sage ERP X3) as its ERP Financial system to centralize transaction capture and to formalize the logging of paperwork onto the Sage Business Cloud X3 system. The deployment was positioned as the corporate financial backbone for a UK-based consumer packaged goods business with approximately 300 employees, focusing on consistent transaction entry, document indexing, and controlled financial posting.
The implementation concentrated on core ERP Financial capabilities including general ledger processing, accounts payable invoice entry, accounts receivable posting, purchase order and invoice matching, and document attachment to financial transactions. Configuration work emphasized transaction batching, voucher posting rules, and period close controls to support standard financial workflows and paperwork-driven transaction lifecycles.
Operational coverage targeted finance and procurement functions, standardizing how invoices, credit notes, and supplier paperwork were recorded and stored in the Sage Business Cloud X3 environment. Role-based access and transaction approval flows were applied so that paperwork logging, validation, and posting responsibilities aligned with departmental ownership and internal control practices.
Governance changes focused on embedding system-based audit trails and approval checkpoints into existing accounts payable and receivable processes, replacing manual paperwork filing with electronic transaction records. The program centered on process standardization for document capture and voucher processing to improve traceability of logged paperwork within the ERP Financial platform.
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Payment Processing | ERP |
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2021 | 2021 |
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Myprotein AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Myprotein deployed LivePerson Conversational Cloud on its website. Myprotein uses LivePerson Conversational Cloud as a Chatbots and Conversational AI solution to provide web-based conversational interfaces supporting customer service and e-commerce functions.
The implementation is a web-embedded deployment of LivePerson Conversational Cloud, leveraging a site-facing chat widget, conversational bot flows, automated messaging, session context management, and agent handoff to support live agent escalation. Functional capabilities implemented include intent-driven dialog, scripted and dynamic responses, and conversation analytics consistent with Chatbots and Conversational AI platforms. Operational governance for the implementation is owned by Myprotein’s customer service and e-commerce teams, which manage conversational content, escalation rules, and on-site routing workflows, with monitoring and iterative tuning applied to conversational performance.
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Myprotein eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TheHut.com | Legacy | TheHut Ingenuity | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Myprotein implemented TheHut Ingenuity on their website as its primary eCommerce platform. TheHut Ingenuity is deployed to power Myprotein's online storefront and to support core digital commerce activities across merchandising, catalog presentation, and customer-facing checkout flows.
The implementation centers on standard eCommerce functional modules including product catalog management, content and storefront configuration, cart and checkout orchestration, promotions and pricing controls, and order capture and management for fulfillment operations. TheHut Ingenuity is embedded into Myprotein's website to enable merchandising workflows, product data maintenance, and operational handoffs to customer service and order operations teams, with typical external touch points such as payment gateway and back-office system integrations expected in this deployment. Governance emphasis targets centralized commerce configuration and operational workflow coordination between digital merchandising and fulfillment teams to maintain catalog consistency and transactional reliability.
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Myprotein CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Myprotein ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Myprotein IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Myprotein CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Myprotein
| First Name | Last Name | Title | Function | Department | Phone | |
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Commercial Finance Analyst - MyProtein | Manager | Finance | |
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Commerical Finance Director | Director | Finance | |
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Apps Being Evaluated by Myprotein Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Myprotein IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Myprotein digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Myprotein Technographics
Myprotein is a Consumer Packaged Goods organization based in United Kingdom,
with around 300 employees and annual revenues of $40.0 million.
Myprotein operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), LivePerson Conversational Cloud and TheHut Ingenuity,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
Myprotein has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, LivePerson and TheHut.com.
Myprotein recently adopted applications including
Klarna Payments in 2021, Awin Affiliate Marketing in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Myprotein’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Myprotein’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Myprotein technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.