Nacd
4201 Wilson Blvd., Suite 0515,
Arlington, 22203, VA,
United States
Arlington, 22203, VA,
United States
1 703-527-6223
Distribution
Nacd Technographics
Nacd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nacd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80000 Nacd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nacd has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Blue River Mura for Web Content Management in 2014, Higher Logic Thrive for Community Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nacd is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Momentive (formerly SurveyMonkey) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nacd revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nacd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nacd Tech Stack and Enterprise Applications
Nacd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Nacd deployed Cisco Webex Meetings to provide browser-accessible conferencing surfaced directly on its public website. Cisco Webex Meetings is used as the organization’s Audio Video and Web Conferencing platform to enable real-time audio and video sessions for internal collaboration and external customer engagement. The implementation leverages Webex Meetings web join capability to minimize client installation friction for meeting participants.
Configuration emphasized standard meeting workflows including scheduled meeting rooms, ad hoc meeting creation, screen sharing, recording, and participant management, with Cisco Webex Meetings delivering the conferencing endpoint and meeting control features. Operational scope covers cross-functional use across sales, operations, and executive communications within Nacd’s United States operations, with meeting entry points embedded on the corporate website to support customer-facing sessions and supplier coordination. Governance concentrated on centralizing meeting provisioning and access via web links, aligning conferencing use with IT collaboration policies and centralized scheduling workflows.
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Nacd Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue River | Legacy | Blue River Mura | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Nacd implemented Blue River Mura as its Web Content Management platform for its corporate website. Blue River Mura is used on nacd.com to deliver the primary public website experience, supporting Marketing and Corporate Communications in the United States. The deployment indicates a centralized CMS approach for managing externally facing content across distribution-focused business units.
The implementation configures Blue River Mura to provide core Web Content Management capabilities including content authoring and templating, page composition, digital asset management, and staged publishing workflows. Role-based permissioning and editorial approval processes are applied to control content lifecycle and to support structured releases and responsive templates for multi-device delivery. The Blue River Mura configuration emphasizes modular content management and reusable template economies consistent with enterprise CMS practice.
Operational ownership sits with Marketing and Communications teams, who manage editorial governance, taxonomy and metadata to maintain site navigation and search optimization. Governance practices include defined authoring roles and approval workflows to enforce content quality and publishing controls. The Blue River Mura deployment supports ongoing site management for Nacd’s web presence in the United States and centralizes web publishing responsibilities under corporate digital teams.
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Nacd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Higher Logic | Legacy | Higher Logic Thrive | Community Management | CRM | n/a | 2017 | 2017 |
In 2017, Nacd implemented Higher Logic Thrive to host an online member community on its website. The Higher Logic Thrive deployment serves as Nacd's Community Management platform for member engagement, content sharing and peer collaboration. The implementation uses a cloud hosted Higher Logic Thrive instance embedded on Nacd's public site to provide a centralized community access point for members.
Configuration emphasized discussion forums, member profiles, content publishing and moderation capabilities, and automated community communications aligned with membership outreach workflows. Operational scope focused on membership and engagement functions, with governance instituted around role based access controls, moderation workflows and editorial approval processes to maintain content quality. The implementation positioned Higher Logic Thrive to support Nacd Community Management needs and ongoing member engagement operations.
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Nacd PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Nacd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Nacd
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Nacd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nacd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nacd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nacd Technographics
Nacd is a Distribution organization based in United States,
with around 80000 employees and annual revenues of $7.50 billion.
Nacd operates a diverse technology stack with applications such as
Cisco Webex Meetings, Blue River Mura and Higher Logic Thrive,
covering areas like Audio Video and Web Conferencing, Web Content Management and Community Management.
Nacd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, Blue River and Higher Logic.
Nacd recently adopted applications including
Adobe Audience Manager in 2021, Salesforce Sales Cloud in 2021 and Momentive SurveyMonkey in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nacd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nacd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nacd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.