Naturepedic
16925 Park Circle Dr,
Chagrin Falls, 44023, OH,
United States
Chagrin Falls, 44023, OH,
United States
1 800-917-3342
Distribution
Naturepedic Technographics
Naturepedic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naturepedic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Naturepedic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naturepedic has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, FreeWheel Demandsuite for Agency Management in 2024, LiveChat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naturepedic is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naturepedic revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naturepedic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naturepedic Tech Stack and Enterprise Applications
Naturepedic ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Naturepedic implemented Oracle NetSuite ERP as its ERP Financial system, building on an earlier NetSuite deployment in 2008 that replaced QuickBooks and Shipworks. The 2013 statement aligns the company with a consolidated cloud ERP platform used to centralize financials and transactional workflows across manufacturing and distribution.
Naturepedic runs end to end business processes in Oracle NetSuite ERP, from sourcing raw materials to production at its 70 plus person manufacturing facility in Ohio, through order management and fulfillment for more than 500 brick and mortar and online retailers. Functional capabilities implemented include financial management, multi location inventory, order management, and a NetSuite Partner Center that gives retail customers a centralized location to manage accounts, reflecting typical ERP Financial workflows for procurement, manufacturing accounting, and revenue recognition.
Integrations extend NetSuite through a NetSuite partner EDI solution from B2BGateway, which integrates with NetSuite financials, inventory, and order management to support trading relationships with large retailers. Operational coverage includes distribution from a central warehouse and several third party logistics locations across the United States and Canada, and support for sales channels to major retailers and marketplaces.
Governance and business process impact emphasized centralized data access and reduced on premises IT maintenance, enabling the company to rapidly launch a separate lower price point brand, lullabyearth.com, while continuing to scale core manufacturing and retail operations. The company reported triple digit growth since the initial NetSuite deployment, and NetSuite’s flexibility is cited as a factor in concentrating resources on business growth rather than infrastructure management.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Naturepedic ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Naturepedic deployed FreeWheel Demandsuite as its Agency Management solution on its website to manage digital advertising inventory and campaign workflows. The implementation positions FreeWheel Demandsuite as the central Agency Management application for the companys advertising operations and web monetization controls.
Configuration emphasized core Agency Management capabilities, including campaign trafficking, inventory allocation, ad decisioning logic, and consolidated reporting and analytics, implemented through FreeWheel Demandsuite to provide a single operational surface for ad operations. Platform configuration targeted standard audience targeting rules, frequency controls, and reporting schemas consistent with agency management best practices.
The deployment was executed on Naturepedic's public website, tying ad serving and campaign controls into site delivery and content workflows, and aligning operational ownership with marketing and digital advertising teams. Operational coverage focused on online ad inventory managed through the website rather than broader enterprise systems.
Governance centered on campaign approval workflows, inventory prioritization, and formalized handoffs between marketing and ecommerce functions, with an emphasis on centralized ad operations and regular reporting cadence. Rollout details indicate a site scoped implementation using FreeWheel Demandsuite as the primary Agency Management tool for ongoing advertising operations.
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Naturepedic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Naturepedic implemented LiveChat and deployed LiveChat as a web embedded customer messaging tool. The deployment positions the application within the Chatbots and Conversational AI category to support customer support and online sales workflows directly on Naturepedic's public website.
The implementation uses a cloud SaaS delivery model with a website chat widget and an agent console, leveraging typical Chatbots and Conversational AI capabilities such as live agent routing, canned responses, chat transcripts, and reporting to structure customer interactions. Operational coverage centers on the website and customer care function, with configuration focused on real time support and pre sales inquiry handling and governance oriented around agent workflow and standardized response templates.
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Naturepedic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Naturepedic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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Naturepedic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PR and Media Communication | CRM |
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2021 | 2021 |
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Naturepedic ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Naturepedic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Naturepedic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Naturepedic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Naturepedic
| First Name | Last Name | Title | Function | Department | Phone | |
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Technical Director, Founder & CEO | Director | Operations | |
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Marketing Dir. | Director | Marketing | |
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Director of Sales | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by Naturepedic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Naturepedic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Naturepedic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Naturepedic Technographics
Naturepedic is a Distribution organization based in United States,
with around 30 employees and annual revenues of $5.0 million.
Naturepedic operates a diverse technology stack with applications such as
Oracle NetSuite ERP, FreeWheel Demandsuite and LiveChat,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Naturepedic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and LiveChat, Inc..
Naturepedic recently adopted applications including
FreeWheel Demandsuite in 2024, GRIN Creator Management Platform in 2021 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naturepedic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naturepedic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naturepedic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.