NYX Professional Makeup
2201 East El Segundo Blvd.,
El Segundo, 90245, CA,
United States
El Segundo, 90245, CA,
United States
1 844-335-3510
Retail
NYX Professional Makeup Technographics
NYX Professional Makeup Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NYX Professional Makeup and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 NYX Professional Makeup employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NYX Professional Makeup has purchased the following applications: Apple Pay for Payment Processing in 2020, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NYX Professional Makeup is running and its propensity to invest more and deepen its relationship with Apple , LivePerson , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NYX Professional Makeup revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NYX Professional Makeup intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NYX Professional Makeup Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, NYX Professional Makeup deployed Apple Pay as a web payment option, integrating Apple Pay into its ecommerce checkout. The deployment aligns with the Payment Processing category and implements device-based, tokenized payment flows on the NYX website to support online retail transactions.
The implementation concentrated on integrating Apple Pay on the web using Apple Pay web APIs to surface the Apple Pay payment sheet and to provision payment tokens. Functional capabilities implemented include in-browser payment sheet presentation, client-side merchant validation, token acceptance workflows on the server, and configuration of checkout UI changes consistent with Payment Processing functionality.
Operational coverage was limited to the United States ecommerce channel and impacted e-commerce, payments operations, and customer experience teams, with rollout focused on website checkout pages. Governance activity included checkout workflow updates, cross-browser and device compatibility testing, and operational procedures for handling payment exceptions and refunds.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, NYX Professional Makeup deployed LivePerson Conversational Cloud on its consumer-facing website. The LivePerson Conversational Cloud implementation serves as a Chatbots and Conversational AI layer to deliver conversational customer interactions directly on nyxcosmetics.com.
The implementation includes conversational bot automation, intent classification, session orchestration and live agent handoff capabilities typical of Chatbots and Conversational AI platforms. LivePerson Conversational Cloud was configured to run automated response flows and escalate to human agents, enabling conversational routing and real-time messaging across web sessions.
Operational ownership sits with NYX Professional Makeup digital customer experience and e-commerce teams, with the deployment scoped to the website and aligned to customer service and e-commerce support functions. The architecture is cloud-hosted and embedded on the site, connecting conversation streams into existing agent workflows and conversation analytics for monitoring and iterative tuning.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, NYX Professional Makeup implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-based Microsoft 365 tenant to support corporate productivity and cross-site communications for retail, marketing, and headquarters functions in the United States. The implementation positioned Microsoft 365 as the central Collaboration application for email, content collaboration, and team communication.
Microsoft 365 was configured to deliver core Collaboration capabilities including Exchange Online email, SharePoint Online content management, OneDrive for Business file sync and sharing, Microsoft Teams real-time collaboration, and Office desktop and web applications. Configuration work focused on user provisioning, mailbox and site architecture, document libraries and collaboration spaces, and standard collaboration workflows such as content authoring, sharing, and synchronous meetings.
NYX Professional Makeup’s public website references use of Microsoft 365, indicating artifacts or services surfaced to external properties. Operational governance centered on tenant-level administration, role-based access controls, and standard compliance and content governance workflows consistent with a Collaboration deployment, with adoption spanning corporate and retail teams.
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Online Meeting Scheduling | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at NYX Professional Makeup
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by NYX Professional Makeup Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD NYX Professional Makeup Technographics
NYX Professional Makeup is a Retail organization based in United States,
with around 1500 employees and annual revenues of $120.0 million.
NYX Professional Makeup operates a diverse technology stack with applications such as
Apple Pay, LivePerson Conversational Cloud and Microsoft 365,
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
NYX Professional Makeup has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, LivePerson and Microsoft.
NYX Professional Makeup recently adopted applications including
Salesforce Marketing Cloud in 2021, Salesforce Sales Cloud in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NYX Professional Makeup’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NYX Professional Makeup’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NYX Professional Makeup technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.