OATI
7901 Computer Ave,
Bloomington, 55435, MN,
United States
Bloomington, 55435, MN,
United States
1 763-201-2000
Professional Services
OATI Technographics
OATI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OATI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 OATI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OATI has purchased the following applications: Kentico Xperience CMS for Web Content Management in 2017, Acquia Campaign Studio (ex Mautic) for Marketing Automation in 2019, Selenium WebDriver for Test Automation Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OATI is running and its propensity to invest more and deepen its relationship with Kentico Software , Acquia , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OATI revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OATI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OATI Tech Stack and Enterprise Applications
OATI Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, OATI implemented Kentico Xperience CMS on its public website as the chosen Web Content Management platform. The Kentico Xperience CMS deployment centralizes page content and digital asset management for OATI, positioning the application to support marketing and corporate communications functions across the corporate web presence.
The implementation leverages standard Web Content Management capabilities including structured content authoring, templating, content tree management, editorial workflows, and scheduled publishing. Kentico Xperience CMS is configured to support role based content governance and approval processes, enabling marketing and web operations teams to manage page lifecycles and maintain consistent templates and branding.
Operational ownership is centered on OATI’s website operations and marketing groups, with the Kentico Xperience CMS instance scoped to public site content and related microsites. The deployment emphasizes editorial control, versioning, and automated publishing workflows to streamline recurring content updates and minimize ad hoc manual interventions.
Governance improvements focused on formalizing content approval chains and separating authoring from publishing responsibilities, driven by the Kentico Xperience CMS feature set. The narrative links OATI Kentico Xperience CMS Web Content Management to the business functions of marketing and corporate communications, clarifying the system level role in ongoing web content operations.
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OATI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acquia | Legacy | Acquia Campaign Studio (ex Mautic) | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, OATI implemented Acquia Campaign Studio (ex Mautic) for Marketing Automation to support corporate marketing and demand generation functions. The deployment is implemented as a web‑facing marketing automation instance, with Acquia Campaign Studio running on OATI website pages to capture behavioral signals and form submissions.
The Acquia Campaign Studio implementation includes core Marketing Automation capabilities such as campaign orchestration, email delivery, contact segmentation, web tracking and form capture, and landing page management. Configuration focused on rule-based segmentation, nurture workflows and email templates to standardize campaign execution across marketing teams.
Integrations are centered on the OATI website, where embedded forms and tracking pixels feed contact and activity data into Acquia Campaign Studio. Operational coverage spans marketing and demand generation functions, using the platform as a central contact repository for campaign targeting and sequential messaging.
Governance work emphasized campaign approval workflows, segmentation taxonomy and tagging standards, and automated lead status transitions to enforce consistent execution. Acquia Campaign Studio was positioned as the primary Marketing Automation system, with processes designed to centralize campaign orchestration and behavioral tracking on OATI web properties.
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Marketing Automation | CRM |
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2021 | 2021 |
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OATI PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Selenium | Legacy | Selenium WebDriver | Test Automation Platform | PaaS | n/a | 2020 | 2020 |
In 2020, OATI implemented Selenium WebDriver as its Test Automation Platform. The deployment targeted automated functional and regression testing across the software development lifecycle for OATI's product engineering and quality assurance teams.
The implementation centered on Selenium WebDriver test suites, including scripted test libraries, DOM element locators, data driven test parametrization, and test suite orchestration. Configuration included language bindings and test harnesses to execute browser level scenarios and headless runs for scheduled execution.
Selenium WebDriver was integrated into source control and continuous integration systems to enable automated test execution as part of build pipelines, and into issue tracking workflows to capture defects discovered by automation. Operational scope covered application quality validation across multiple product lines and supported both development and quality assurance functions.
Governance established coding standards for automation scripts, shared test repositories, and promotion gates to control when automated suites run in pipeline stages, aligning test ownership between QA leads and engineering. OATI maintained ongoing maintenance processes for script reliability and regression scope management to support sustained use of Selenium WebDriver as its Test Automation Platform.
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IT Decision Makers and Key Stakeholders at OATI
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Senior Director of Software Engineering | Director | IT | |
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Chief Technology Officer | CXO | IT | |
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Associate VP Product Development | VP | R&D | |
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Associate VP Strategic Product Development | VP | R&D | |
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Apps Being Evaluated by OATI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OATI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OATI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD OATI Technographics
OATI is a Professional Services organization based in United States,
with around 1100 employees and annual revenues of $160.0 million.
OATI operates a diverse technology stack with applications such as
Kentico Xperience CMS, Acquia Campaign Studio (ex Mautic) and Selenium WebDriver,
covering areas like Web Content Management, Marketing Automation and Test Automation Platform.
OATI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Kentico Software, Acquia and Selenium.
OATI recently adopted applications including
Hubspot Marketing Automation in 2021, Selenium WebDriver in 2020 and Acquia Campaign Studio (ex Mautic) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OATI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OATI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OATI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.