Bolzano, 39100,
Italy
Oberalp Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Oberalp Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Oberalp Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oberalp Italy has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Pimcore PIM for Product Information Management in 2020, Cegid Retail Promotions and Loyalty for Customer Loyalty in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oberalp Italy is running and its propensity to invest more and deepen its relationship with Cisco Systems , Salesforce , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oberalp Italy revenues, which have grown to $176.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oberalp Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pimcore Software | Legacy | Pimcore PIM | Product Information Management | eCommerce | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cegid | Legacy | Cegid Retail Promotions and Loyalty | Customer Loyalty | CRM | n/a | 2025 | 2025 |
In 2025, Oberalp Italy implemented Cegid Retail Promotions and Loyalty to unify inventory, enable omnichannel operations and power a robust loyalty system across its European stores. The deployment centers on Cegid Retail Promotions and Loyalty as the primary Customer Loyalty platform, with a retail CRM and inventory-driven loyalty profile to support registered-customer engagement and targeted promotions. The case reports more than 50% of revenue now comes from registered customers, indicating the loyalty program is a central commercial channel.
Configuration focused on loyalty and promotions modules and inventory unification to align stock visibility with customer segmentation and promotional orchestration. Cegid Retail Promotions and Loyalty was used to provision centralized customer profiles, loyalty tiers, promotion rules, and campaign execution workflows, enabling coordinated in-store and online promotions and consistent treatment of registered customers across channels. Functional terminology includes enrollment, points or rewards orchestration, targeted promotions, and inventory-informed availability and fulfillment controls.
Operational coverage spans Oberalp’s European retail footprint and touches retail operations, e-commerce, store sales, marketing, and customer service functions. Governance changes emphasized centralized loyalty program administration and standardized promotional approval and execution workflows, aligning marketing offers with inventory availability and omnichannel order routing. The implementation positions Oberalp Italy to manage Customer Loyalty programs and promotions alongside unified inventory for consistent customer experiences across channels.
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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