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List of Cegid Retail Promotions and Loyalty Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Messika France Retail 120 $55M France Cegid Cegid Retail Promotions and Loyalty Customer Loyalty 2024 n/a
In 2024, Messika France implemented Cegid Retail Promotions and Loyalty to support international rollouts, standardise payments and consolidate customer data for an omni-channel luxury shopping experience across France, the USA and Asia. Cegid Retail Promotions and Loyalty serves as the Customer Loyalty platform and is positioned to centralize CRM driven customer recognition and promotions management across physical and digital touchpoints. Implementation emphasized retail promotions and loyalty modules, unified customer profile consolidation and loyalty tier configuration to support omnichannel customer-experience workflows. Configuration work focused on segmentation, promotion orchestration and customer recognition rules aligned with luxury brand requirements, with the Cegid Retail Promotions and Loyalty application instrumented as the system of record for loyalty entitlements and campaigns. Architecturally the deployment was organized to consolidate customer data from in-store and online channels into a centralized customer repository and to standardise payment flows across markets, enabling consistent recognition across regions. Rollout and governance were scoped for France with staged international expansion to the USA and Asia, and governance centered on centralized CRM rules, promotion approval workflows and operational processes to maintain a consistent luxury shopping experience.
Oberalp Italy Manufacturing 600 $176M Italy Cegid Cegid Retail Promotions and Loyalty Customer Loyalty 2025 n/a
In 2025, Oberalp Italy implemented Cegid Retail Promotions and Loyalty to unify inventory, enable omnichannel operations and power a robust loyalty system across its European stores. The deployment centers on Cegid Retail Promotions and Loyalty as the primary Customer Loyalty platform, with a retail CRM and inventory-driven loyalty profile to support registered-customer engagement and targeted promotions. The case reports more than 50% of revenue now comes from registered customers, indicating the loyalty program is a central commercial channel. Configuration focused on loyalty and promotions modules and inventory unification to align stock visibility with customer segmentation and promotional orchestration. Cegid Retail Promotions and Loyalty was used to provision centralized customer profiles, loyalty tiers, promotion rules, and campaign execution workflows, enabling coordinated in-store and online promotions and consistent treatment of registered customers across channels. Functional terminology includes enrollment, points or rewards orchestration, targeted promotions, and inventory-informed availability and fulfillment controls. Operational coverage spans Oberalp’s European retail footprint and touches retail operations, e-commerce, store sales, marketing, and customer service functions. Governance changes emphasized centralized loyalty program administration and standardized promotional approval and execution workflows, aligning marketing offers with inventory availability and omnichannel order routing. The implementation positions Oberalp Italy to manage Customer Loyalty programs and promotions alongside unified inventory for consistent customer experiences across channels.
Salomon France Manufacturing 700 $348M France Cegid Cegid Retail Promotions and Loyalty Customer Loyalty 2024 n/a
In 2024 Salomon France deployed Cegid Retail Promotions and Loyalty, leveraging Cegid Retail and its mPOS solution to improve in-store service and recognise loyalty programme members quickly. This deployment is a Customer Loyalty implementation that ties retail CRM and POS workflows to loyalty recognition and targeted promotions across stores in France and Europe. The implementation concentrated on functional modules in Cegid Retail Promotions and Loyalty including loyalty member recognition at point of sale, a promotions engine for personalized offers, retail CRM profiling, and mobile point of sale capabilities. The architecture centers on in-store POS integration with mPOS devices to surface member profiles during checkout, enable immediate offer redemption, and support higher mobile-transaction workflows reported by store teams. Operational coverage is focused on store retail operations with the Le Marais store cited for very high mPOS adoption and conversion gains, illustrating localized uplift in transaction behavior. Governance adjustments targeted cashier and sales associate workflows to ensure rapid identification of loyalty members and consistent promotion execution, supporting retail sales, CRM, and loyalty program management across Salomon France and its European retail footprint.
Tape a l’Oeil Retail 900 $275M France Cegid Cegid Retail Promotions and Loyalty Customer Loyalty 2005 n/a
In 2005, Tape à l'œil began using the Cegid Retail unified commerce platform and implemented Cegid Retail Promotions and Loyalty. Tape à l'œil implemented Cegid Retail Promotions and Loyalty, a Customer Loyalty application, to centralize promotions, loyalty management and CRM across its e-commerce channel and physical stores. The implementation leverages modules for omnichannel management, store management, sale and collection, CRM, Promotions & Loyalty, order management, management of offers and commercial conditions, and inventory management and restocking. The Cegid Retail Promotions and Loyalty solution is embedded into the retailer's unified commerce architecture and extends to mobile point of sale through the Cegid Retail UR M-POS deployment, providing sellers with stock views, order taking, article scanning, loyalty handling and access to current commercial events from a single mobile front. Operational coverage spans in-store sales teams, point of sale operations and the e-commerce channel, supporting omnichannel order fulfillment workflows such as click and collect and ship from store as part of the store role evolution. The solution shares peripherals with existing checkouts and uses open integration points to reduce technical friction between checkout systems and mobile devices, enabling a fluid customer journey across channels. Governance and process change focused on store-level ownership and employee enablement, with stores made responsible for local community animation and social engagement as part of daily retail duties. Tape à l'œil also deployed NPS tools at physical points of sale to measure customer satisfaction, and leadership emphasized change management to help teams adopt new in-store services and mobility capabilities. The retailer reported that its e-commerce channel acted as a shock absorber during the health crisis, and that its digital activity accelerated by the equivalent of two to three years within twelve months. Cegid Retail Promotions and Loyalty functions were positioned as a digital Swiss army knife for sellers, supporting an omnichannel customer experience while minimizing the multiplication of separate point solutions.
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FAQ - APPS RUN THE WORLD Cegid Retail Promotions and Loyalty Coverage

Cegid Retail Promotions and Loyalty is a Customer Loyalty solution from Cegid.

Companies worldwide use Cegid Retail Promotions and Loyalty, from small firms to large enterprises across 21+ industries.

Organizations such as Salomon France, Tape a l’Oeil, Oberalp Italy and Messika France are recorded users of Cegid Retail Promotions and Loyalty for Customer Loyalty.

Companies using Cegid Retail Promotions and Loyalty are most concentrated in Manufacturing and Retail, with adoption spanning over 21 industries.

Companies using Cegid Retail Promotions and Loyalty are most concentrated in France and Italy, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Cegid Retail Promotions and Loyalty across Americas, EMEA, and APAC.

Companies using Cegid Retail Promotions and Loyalty range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 100%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Cegid Retail Promotions and Loyalty include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Cegid Retail Promotions and Loyalty customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Loyalty.