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Ocean Outdoor
Location
25 Argyll Street,
London, W1F 7TU,
United Kingdom
Website
https://www.oceanoutdoor.com/
Phone
44 20 7292-6161
Artw industry
Media
Employee
Revenue

Ocean Outdoor Technographics

Ocean Outdoor Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Ocean Outdoor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Ocean Outdoor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Ocean Outdoor has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2020, Microsoft 365 for Collaboration in 2018, Alida CXM & Insights Platform for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Ocean Outdoor is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Ocean Outdoor revenues, which have grown to $156.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ocean Outdoor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Ocean Outdoor Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Alida Legacy Alida CXM & Insights Platform Customer Experience CRM n/a 2020 2020 In 2020 Ocean Outdoor launched the Alida CXM & Insights Platform to operationalize a customer insights community called @ The Local. The implementation focused on rapid community onboarding and continuous survey orchestration to capture public response to COVID-19, launching the community in April 2020 a month after lockdown began. The Alida CXM & Insights Platform sits in the Customer Experience category and was used to create a direct channel between Ocean Outdoor and defined audience segments. Core functional modules deployed included community and panel management, survey creation and cadence workflows, audience segmentation and profiling, and insights dashboards for reporting. Ocean Outdoor configured the platform to run sequential survey touchpoints that tracked behavior changes, attitudes toward public transport and remote work, personal finances, retail activity, and technology use. The configuration emphasized repeatable survey templates and segmentation logic to produce timely audience profiles for advertising planning. Operational coverage centered on Ocean Outdoor's client-facing commercial teams in the United Kingdom, with the insights community used as a conversation starter between sales, client services, and media planning teams. Outputs from the platform provided in-depth profiles of potential customers who would view advertisements, enabling more targeted creative and media conversations with clients. The Alida CXM & Insights Platform was positioned as a source of first-party audience intelligence to inform client campaigns when physical audience scale was constrained. Governance and workflow changes formalized regular insight cycles and client reporting, with the @ The Local community serving as the canonical source for audience sentiment and behavioral research. Ocean Outdoor implemented survey governance and consent management, plus insight-sharing workflows that handed structured deliverables to account teams for use in campaign strategy and targeting discussions. Ocean Outdoor used the Alida CXM & Insights Platform to pivot from relying solely on audience reach to delivering richer audience intelligence, strengthening client relationships and enabling more targeted advertising. The relationship Ocean Outdoor Alida CXM & Insights Platform Customer Experience supports advertising strategy and client engagement by providing direct, survey-based lines to customer segments during the pandemic.
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2020 2020
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Employee Self Service HCM 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
IT Decision Makers and Key Stakeholders at Ocean Outdoor
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Ocean Outdoor Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Ocean Outdoor Technographics

Ocean Outdoor is a Media organization based in United Kingdom, with around 1200 employees and annual revenues of $156.0 million.

Ocean Outdoor operates a diverse technology stack with applications such as Amazon EC2, Microsoft 365 and Alida CXM & Insights Platform, covering areas like Application Hosting and Computing Services, Collaboration and Customer Experience.

Ocean Outdoor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Amazon Web Services (AWS), Microsoft and Alida.

Ocean Outdoor recently adopted applications including Salesforce Marketing Cloud in 2021, Salesforce Sales Cloud in 2021 and NextCrew Employee Self-Service in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Ocean Outdoor’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Ocean Outdoor’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Ocean Outdoor technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.