Livonia, 48150, MI,
United States
Odyssey Electronics Technographics
Odyssey Electronics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Odyssey Electronics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Odyssey Electronics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Odyssey Electronics has purchased the following applications: CallRail Call Tracking for Call Tracking and Recording in 2022, MailChannels for Transactional Email in 2019, Liquid Web Cloud Servers for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Odyssey Electronics is running and its propensity to invest more and deepen its relationship with CallRail , Adobe Systems , MailChannels or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Odyssey Electronics revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Odyssey Electronics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Odyssey Electronics Tech Stack and Enterprise Applications
Odyssey Electronics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
In 2022 Odyssey Electronics implemented CallRail Call Tracking on its public website, deploying a web-based call attribution layer to capture inbound phone leads. The implementation uses CallRail Call Tracking in the Call Tracking and Recording category to associate calls with online channels and landing pages and to centralize call event data for downstream analysis.
Deployment was executed by embedding CallRail tracking scripts and provisioning trackable phone numbers with dynamic number insertion to route and attribute calls, capturing caller source and session-level metadata. Functional capabilities implemented include inbound call attribution, call analytics and reporting, and session linking to marketing touchpoints, supporting marketing and sales lead qualification workflows. Operational coverage focused on website-driven demand generation and sales intake, with centralized call logs and dashboards used by marketing and sales teams for campaign measurement and lead follow up.
|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
Odyssey Electronics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailChannels | Legacy | MailChannels | Transactional Email | PaaS | n/a | 2019 | 2019 |
In 2019, Odyssey Electronics implemented MailChannels for Transactional Email to manage outbound messaging from its public website. The deployment of MailChannels is focused on website-triggered transactional flows and is integrated into the site email pipeline used for customer-facing notifications.
MailChannels was configured to handle SMTP relay and delivery orchestration for transactional messages originating from Odyssey Electronics website systems, using standard transactional email controls such as send throttling, queueing, and authentication enforcement consistent with Transactional Email deployments. Configuration work centered on routing web application mail through MailChannels, and instrumenting delivery reporting and bounce handling for operational visibility.
Operational scope covered web-generated business functions including order confirmations, account notifications, and customer service messaging, with IT and customer support teams responsible for governance of templates and sending policies. Rollout was implemented at the website layer, with MailChannels serving as the outbound delivery service for Odyssey Electronics Transactional Email traffic and integrated into existing web application mail settings.
|
Odyssey Electronics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liquid Web | Legacy | Liquid Web Cloud Servers | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022 Odyssey Electronics deployed Liquid Web Cloud Servers to host and operate its public website. This implementation of Liquid Web Cloud Servers is recorded as Application Hosting and Computing Services and functions as the primary external compute layer for the company website and customer-facing web services.
The deployment is structured around provisioned cloud server instances that run web application processes, with persistent block storage and server-level management for operating system and runtime maintenance. Functional capabilities implemented align with Application Hosting and Computing Services and include virtual compute, storage allocation, instance snapshot and recovery workflows, and remote administrative access for configuration and patching.
Operational ownership resides with Odyssey Electronics IT and web operations teams who manage provisioning, configuration, and ongoing maintenance of Liquid Web Cloud Servers for the corporate website. The scope is focused on website infrastructure supporting marketing and sales touchpoints, with centralized server administration and operational controls implemented to support continuous website availability.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
Odyssey Electronics CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Odyssey Electronics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Odyssey Electronics Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||