AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Optima Tech Stack and Enterprise Applications

Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
In 2020, Optima implemented Microsoft 365 as its Collaboration platform. The deployment was provisioned as a single Microsoft 365 cloud tenant to serve the full 15 person organization, and Optima is using Microsoft 365 on their website as part of their public presence. The initial rollout prioritized cloud email and document sharing capabilities to centralize communication and content access. Functional modules implemented include Exchange Online for hosted email, Microsoft Teams for real time communications, SharePoint and OneDrive for document management and file sync, and the Office desktop and web apps for productivity, reflecting standard Collaboration capabilities. Identity and access control are managed through Azure Active Directory within the Microsoft 365 tenant, enabling centralized user provisioning and administrator role separation, and governance was established through tenant level admin controls and account provisioning workflows. Operational coverage spans the entire workforce and core business functions including sales, operations and back office, with the website integration of Microsoft 365 noted as an explicit surface of the deployment.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Usercentrics Legacy Vivocha Customer Engagement CRM n/a 2015 2015
In 2015, Optima implemented Vivocha on its website to provide web-based customer engagement and capture visitor interactions in real time. The Vivocha deployment is categorized as Customer Engagement and was embedded into Optima's public web pages as a client-side chat and messaging interface, enabling direct customer conversations from the site. Deployment focused on a lightweight, web widget installation to support live chat sessions and asynchronous messaging between visitors and Optima staff. Functionally the Vivocha configuration emphasized live chat engagement, visitor session handling, chat routing, and an agent console consistent with Customer Engagement capabilities. Operational ownership was concentrated within Optima's customer service and web operations teams given the company's small size, with configuration oriented toward conversation workflows and web engagement rather than enterprise-scale orchestration. This Optima Vivocha Customer Engagement deployment supports Optima's customer service and web engagement business functions through embedded site interaction capture and centralized conversation management inside the Vivocha application.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
In 2020 Optima deployed Microsoft Azure Cloud Services to host and operate its public website. Optima uses Microsoft Azure Cloud Services for Application Hosting and Computing Services to support website hosting and customer facing sales and marketing functions for the distributor. The implementation centers on cloud compute and managed platform services to run web application code, object storage for media and catalog assets, and content delivery for site performance. Functional capabilities implemented align with Application Hosting and Computing Services and include autoscaling of compute resources, certificate management for HTTPS, centralized logging and monitoring, and automated deployment pipelines for repeatable releases. The deployment is integrated directly with Optima's website and is operated by internal IT staff, with governance practices focused on resource tagging, role based access controls, and release orchestration to manage ongoing updates and operational ownership.
Archive as a Service (AaaS) IaaS 2020 2020
Backup as a Service (BaaS) IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Extended Detection and Response (XDR) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Optima

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Optima Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Optima IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Optima digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Optima Technographics
Optima is a Distribution organization based in United States, with around 15 employees and annual revenues of $1.0 million.
Optima operates a diverse technology stack with applications such as Microsoft 365, Vivocha and Microsoft Azure Cloud Services, covering areas like Collaboration, Customer Engagement and Application Hosting and Computing Services.
Optima has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Usercentrics.
Optima recently adopted applications including Microsoft 365 in 2020, Microsoft Azure Cloud Services in 2020 and Commvault Metallic Cloud Storage in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Optima’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Optima’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Optima technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.