Brookfield, 53005, WI,
United States
Optima Technographics
Optima Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Optima and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Optima employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Optima has purchased the following applications: Microsoft 365 for Collaboration in 2020, Vivocha for Customer Engagement in 2015, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Optima is running and its propensity to invest more and deepen its relationship with Microsoft , Usercentrics , Commvault or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Optima revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optima intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Optima Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Optima implemented Microsoft 365 as its Collaboration platform. The deployment was provisioned as a single Microsoft 365 cloud tenant to serve the full 15 person organization, and Optima is using Microsoft 365 on their website as part of their public presence. The initial rollout prioritized cloud email and document sharing capabilities to centralize communication and content access.
Functional modules implemented include Exchange Online for hosted email, Microsoft Teams for real time communications, SharePoint and OneDrive for document management and file sync, and the Office desktop and web apps for productivity, reflecting standard Collaboration capabilities. Identity and access control are managed through Azure Active Directory within the Microsoft 365 tenant, enabling centralized user provisioning and administrator role separation, and governance was established through tenant level admin controls and account provisioning workflows. Operational coverage spans the entire workforce and core business functions including sales, operations and back office, with the website integration of Microsoft 365 noted as an explicit surface of the deployment.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Vivocha | Customer Engagement | CRM | n/a | 2015 | 2015 |
In 2015, Optima implemented Vivocha on its website to provide web-based customer engagement and capture visitor interactions in real time. The Vivocha deployment is categorized as Customer Engagement and was embedded into Optima's public web pages as a client-side chat and messaging interface, enabling direct customer conversations from the site. Deployment focused on a lightweight, web widget installation to support live chat sessions and asynchronous messaging between visitors and Optima staff.
Functionally the Vivocha configuration emphasized live chat engagement, visitor session handling, chat routing, and an agent console consistent with Customer Engagement capabilities. Operational ownership was concentrated within Optima's customer service and web operations teams given the company's small size, with configuration oriented toward conversation workflows and web engagement rather than enterprise-scale orchestration. This Optima Vivocha Customer Engagement deployment supports Optima's customer service and web engagement business functions through embedded site interaction capture and centralized conversation management inside the Vivocha application.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020 Optima deployed Microsoft Azure Cloud Services to host and operate its public website. Optima uses Microsoft Azure Cloud Services for Application Hosting and Computing Services to support website hosting and customer facing sales and marketing functions for the distributor.
The implementation centers on cloud compute and managed platform services to run web application code, object storage for media and catalog assets, and content delivery for site performance. Functional capabilities implemented align with Application Hosting and Computing Services and include autoscaling of compute resources, certificate management for HTTPS, centralized logging and monitoring, and automated deployment pipelines for repeatable releases. The deployment is integrated directly with Optima's website and is operated by internal IT staff, with governance practices focused on resource tagging, role based access controls, and release orchestration to manage ongoing updates and operational ownership.
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Archive as a Service (AaaS) | IaaS |
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2020 | 2020 |
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Backup as a Service (BaaS) | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Extended Detection and Response (XDR) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Optima
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Optima Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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