AI Buyer Insights:

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● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

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● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

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● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

Optimum Media Direction Pty Ltd

32 Pyrmont Bridge Road,
Pyrmont, 2009, NSW,
Australia

https://www.omd.com/au/

61 2 9692 2000

Professional Services

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Optimum Media Direction Pty Ltd Technographics

Optimum Media Direction Pty Ltd Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Optimum Media Direction Pty Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 907 Optimum Media Direction Pty Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Optimum Media Direction Pty Ltd has purchased the following applications: Crazy Egg for Marketing Analytics in 2021, Access MicrOpay (ex Sage MicrOpay) for Payroll in 2007 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Optimum Media Direction Pty Ltd is running and its propensity to invest more and deepen its relationship with Crazy Egg , HubSpot , The Access Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Optimum Media Direction Pty Ltd revenues, which have grown to $184.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimum Media Direction Pty Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Optimum Media Direction Pty Ltd Data, Technology Stack, and Enterprise Applications

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Crazy Egg	Legacy	Crazy Egg	Marketing Analytics	CRM	n/a	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2021	2021

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
The Access Group	Legacy	Access MicrOpay (ex Sage MicrOpay)	Payroll	HCM	n/a	2007	2007

IT Decision Makers and Key Stakeholders at Optimum Media Direction Pty Ltd

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

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Apps Being Evaluated by Optimum Media Direction Pty Ltd Executives

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FAQ - APPS RUN THE WORLD Optimum Media Direction Pty Ltd Technographics

Optimum Media Direction Pty Ltd is a Professional Services organization based in Australia, with around 907 employees and annual revenues of $184.0 million.

Optimum Media Direction Pty Ltd operates a diverse technology stack with applications such as Crazy Egg and Access MicrOpay (ex Sage MicrOpay), covering areas like Marketing Analytics and Payroll.

Optimum Media Direction Pty Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Crazy Egg and The Access Group.

Optimum Media Direction Pty Ltd recently adopted applications including Crazy Egg in 2021, Hubspot Marketing Automation in 2021 and Access MicrOpay (ex Sage MicrOpay) in 2007, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Optimum Media Direction Pty Ltd’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Optimum Media Direction Pty Ltd’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Optimum Media Direction Pty Ltd technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.