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Orange Business Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Orange Business and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24985 Orange Business employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Orange Business has purchased the following applications: Pega Platform for Business Process Management in 2017, Acqueon for Chatbots and Conversational AI in 2019, Microsoft Power BI for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orange Business is running and its propensity to invest more and deepen its relationship with Pegasystems , Acqueon , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orange Business revenues, which have grown to $8.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orange Business intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pegasystems | Legacy | Pega Platform | Business Process Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Orange Business implemented Pega Platform for Business Process Management to address fragmented, manual network deployment workflows across regional teams. The initiative targeted network deployment activities that included financial approvals, hardware ordering, circuit installation, and configuration, each previously orchestrated through emails, Excel templates, and SharePoint.
Orange Business used Pega Platform to build Optima, a unified workflow automation tool named Optima that standardizes process orchestration and automates task handoffs and dependencies. Optima provides worklist visibility and individual work queues, enforces rules for task allocation, automates distribution tasks, and delivers managerial reporting and real-time project status visibility for IP and voice provisioning projects.
Optima was integrated with existing legacy systems through APIs to enable seamless data flow and reduce manual data entry, preserving upstream system data while centralizing workflow orchestration. The deployment covered regional teams and project groups, bringing 200 users across 13 workgroups onto a single Business Process Management platform, and supporting regional variations in workflows while maintaining standardized rules and governance.
Governance changes focused on centralized workflow ownership, rule-based task allocation, and end-to-end visibility that clarified task handoffs and dependencies across regions. Outcomes reported include elimination of email-based task management, end-to-end real-time insights into project status, and a 14% improvement in productivity for network deployments following implementation of Pega Platform and the Optima workflow solution.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acqueon | Legacy | Acqueon | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Orange Business implemented Acqueon as part of its AI Conversational for Contact Center tooling. The deployment targeted contact center operations to introduce conversational automation and agent orchestration across customer engagement functions.
The implementation centered on Acqueon LCM 4.1, with the project team performing configuration, provisioning, and release activities specific to lifecycle management. Standard AI Conversational for Contact Center capabilities were configured, including conversational routing, campaign orchestration, and agent engagement workflows to enable inbound and outbound conversational flows. The workstreams emphasized configuration management, staged testing cycles, and risk mitigation tied to LCM 4.1 feature sets.
Operationally the rollout affected contact center agents, operations managers, and IT operations, with governance adjusted to support new conversational workflows and operator desktop configurations. The project team coordinated delivery closely, covering identified risks and executing timely actions to complete the deployment professionally. Acqueon was commissioned into live service with documented deployment activities and operational readiness handover.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, Orange Business implemented Microsoft Power BI within its Analytics and BI landscape and deployed the application on its corporate website. The Microsoft Power BI implementation surfaces embedded interactive dashboards and data visualizations, delivering browser-accessible reports and self-service visualization capabilities consistent with Analytics and BI workflows.
Deployment architecture centers on web embedding of Microsoft Power BI content, indicating integration with the website content layer and public or authenticated access paths for report consumption. Operational scope is oriented toward customer-facing analytics and web-based reporting to support digital engagement use cases, and typical governance elements for this deployment likely include published report artifacts, role-based access controls, and dataset refresh scheduling aligned with Microsoft Power BI operational practices.
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Process Mining | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Video Editing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Extended Detection and Response (XDR) | CyberSecurity |
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2022 | 2024 |
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