Orangetheory Fitness
6000 Broken Sound Pkwy NW,
Boca Raton, 33487, FL,
United States
Boca Raton, 33487, FL,
United States
1 954-530-6903
Leisure and Hospitality
Orangetheory Fitness Technographics
Orangetheory Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Orangetheory Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Orangetheory Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Orangetheory Fitness has purchased the following applications: Avature CRM for Candidate Relationship Management in 2020, Foundant GrantHub for Grant Management in 2022, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orangetheory Fitness is running and its propensity to invest more and deepen its relationship with Avature , Quantum Workplace , Workstream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orangetheory Fitness revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orangetheory Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Orangetheory Fitness Tech Stack and Enterprise Applications
Orangetheory Fitness HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2020 | 2020 |
In 2020, Orangetheory Fitness implemented Avature CRM for Candidate Relationship Management. The deployment uses Avature CRM on the company career site to capture candidate profiles and manage inbound applicant flows, establishing a centralized candidate intake channel tied to public job listings.
Avature CRM was configured to support core Candidate Relationship Management capabilities including candidate profile management, talent pools, configurable pipeline stages, automated engagement campaigns, and workflow automation for screening and progressing applicants. The implementation emphasized configurable sourcing workflows and candidate segmentation to support ongoing recruitment marketing and targeted outreach.
Operationally the system is used by talent acquisition teams and hiring managers to manage candidate pipelines and maintain talent pools for future hiring needs. Governance focused on centralized configuration of pipelines and engagement templates to ensure consistent outreach and application handling, with the career site integration serving as the primary data capture and candidate engagement touchpoint.
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Employee Engagement | HCM |
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2021 | 2021 |
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Recruiting | HCM |
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2020 | 2020 |
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Orangetheory Fitness ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Foundant Technologies | Legacy | Foundant GrantHub | Grant Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Orangetheory Fitness implemented Foundant GrantHub on its website. Orangetheory Fitness deployed Foundant GrantHub as a Grant Management platform to centralize corporate philanthropy and community giving, providing an online intake point for applicants and a single system of record for grant lifecycle activities.
The Foundant GrantHub deployment emphasizes application intake and reviewer workflows, with configured modules for online application forms, reviewer assignment and scoring, grant status tracking, document management, and reporting dashboards. The solution is embedded on the corporate site to support applicant access and to route submissions into internal reviewer queues, and it is used operationally by the corporate philanthropic and community engagement teams. Governance was configured through role based access controls, reviewer assignment rules, and audit trails to standardize decision workflows and maintain traceability across grant administration processes.
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Gym Management | ERP Services and Operations |
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2020 | 2020 |
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Orangetheory Fitness AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Orangetheory Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Orangetheory Fitness Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2025 | 2025 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2025 | 2025 |
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Enterprise Content Management | Content Management |
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2025 | 2025 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Orangetheory Fitness eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2025 | 2025 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Orangetheory Fitness CRM
Orangetheory Fitness EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2010 | 2010 |
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Orangetheory Fitness ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2025 | 2025 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2024 | 2024 |
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Orangetheory Fitness PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2024 | 2024 |
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Orangetheory Fitness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2025 | 2025 |
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Orangetheory Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Orangetheory Fitness CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2014 | 2014 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Orangetheory Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Manager of Human Resources Technology | Manager | HR | |
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Global Senior Vice President Human Resources | VP | HR | |
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Chief Executive Officer | CXO | Finance | |
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Chief Digital and Technology Officer | CXO | IT | |
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Apps Being Evaluated by Orangetheory Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Orangetheory Fitness IT executives and key decision makers. This section highlights Orangetheory Fitness's latest recorded technology evaluations, including Docebo LMS for Learning and Development on 2025-03-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Orangetheory Fitness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-05 | Orangetheory Fitness | Evaluated | Docebo | Docebo LMS | Learning and Development | HCM |
FAQ - APPS RUN THE WORLD Orangetheory Fitness Technographics
Orangetheory Fitness is a Leisure and Hospitality organization based in United States,
with around 9000 employees and annual revenues of $1.50 billion.
Orangetheory Fitness operates a diverse technology stack with applications such as
Avature CRM, Foundant GrantHub and GumGum,
covering areas like Candidate Relationship Management, Grant Management and Artificial Intelligence Marketing.
Orangetheory Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, Foundant Technologies and GumGum.
Orangetheory Fitness recently adopted applications including
Microsoft 365 in 2025, Box in 2025 and DocuSign eSignature in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Orangetheory Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Orangetheory Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Orangetheory Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.