OTB Group
OTB Group Technographics
OTB Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by OTB Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6500 OTB Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OTB Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2007, SAP SuccessFactors Employee Central for Core HR in 2017, Dedagroup Stealth 3000 Fashion ERP for Retail Management in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OTB Group is running and its propensity to invest more and deepen its relationship with SAP , Oracle , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OTB Group revenues, which have grown to $1.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OTB Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
OTB Group Tech Stack and Enterprise Applications
OTB Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Jedox BI | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2007 | 2007 |
In 2007, OTB Group implemented SAP ERP ECC 6.0. The deployment established SAP ERP ECC 6.0 as the company’s ERP Financial backbone for corporate finance and controlling.
The rollout centered on SAP FI and CO capabilities, with SAP specialist FI and CO resources configuring the general ledger, accounts payable, accounts receivable, asset accounting, cost center accounting, and profit center reporting. Configuration work included the chart of accounts harmonization, period close workflows, and controlling structures to support internal order and cost object reporting.
Financial reporting and historical data were migrated from Jedox BI into SAP ERP ECC 6.0, shifting key reporting workflows into native SAP financial modules and the ECC data model. Master data alignment and document flow standardization were addressed during data migration to ensure consistency of ledgers and reconciliation processes.
Operational coverage focused on finance and controlling functions across the organization, with governance established around a centralized finance ledger, month end close procedures, and role based access for FI and CO tasks. The implementation narrative reflects a discipline oriented deployment, led by SAP specialist FI and CO expertise, aimed at consolidating financial operations under the ERP Financial platform SAP ERP ECC 6.0.
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OTB Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | ccelera | 2017 | 2017 |
In 2017, OTB Group implemented SAP SuccessFactors Employee Central, deploying the Core HR solution across its international fashion brands including Diesel, Marni, Maison Margiela, Viktor & Rolf, Staff International and Brave Kid. The implementation established a consolidated platform for employee master data and organizational structures across the group.
The deployment was delivered in collaboration with ccelera and focused on core HR capabilities such as employee master data management, organizational management, position and job structures, and standard employee lifecycle workflows. SAP SuccessFactors Employee Central was configured to support unified workforce profiles, HR administration, and consistent HR record keeping.
Operational coverage included corporate and brand HR teams for approximately 6500 employees, aligning people operations across multiple brands and corporate functions. This centralized record approach served as the group's single source for Core HR information and workforce profiles.
Governance work included establishing master data controls and role based access for HR administrators, paired with change management activities led by ccelera to embed new HR workflows. The program emphasized improving the people experience and creating a maintained single source of truth for core HR through SAP SuccessFactors Employee Central.
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Core HR | HCM |
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2012 | 2012 |
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Payroll | HCM |
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2009 | 2009 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting | HCM |
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2012 | 2012 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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OTB Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dedagroup | Legacy | Dedagroup Stealth 3000 Fashion ERP | Retail Management | ERP Services and Operations | n/a | 2006 | 2006 |
In 2006, OTB Group implemented Dedagroup Stealth 3000 Fashion ERP as a Retail Management platform. The deployment targeted enterprise retail operations and brand merchandising, and OTB Group contributed personnel to the IT project team from 2006 to 2010. Dedagroup Stealth 3000 Fashion ERP was configured to support core retail functions including merchandising, inventory control, order management, procurement and financial transaction processing. The implementation established a single product master and collection management capability to align assortments across retail and wholesale channels.
Architecturally the program centered on a centralized ERP core with distributed store and warehouse endpoints, enabling integrations with point of sale systems, warehouse management processes and corporate financial ledgers. Functional modules implemented included product master and collection management, stock lifecycle management, purchasing and accounts payable, and order to cash workflows consistent with Retail Management solutions. Governance and rollout were managed by the internal IT project team through staged brand and channel deployments, combined with data governance and configuration controls to standardize processes across business functions.
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OTB Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2013 | 2013 |
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OTB Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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OTB Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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OTB Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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OTB Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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OTB Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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OTB Group Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2016 | 2016 |
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OTB Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at OTB Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Group HR Director | Director | HR | |
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Labour & HR Administration Manager | Manager | HR | |
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People & Organization Development Manager | Manager | HR | |
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Head of Human Resources | Director | HR | |
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Chief People & Organization Officer | CXO | HR | |
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Head of Group indirect purchasing | Director | Procurement | |
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Integrated Supply Chain Application Manager | Manager | Supply Chain | |
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IT Manager Production and Supply Chain | Manager | Supply Chain | |
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Group Business Controller, Facility & Indirect Purchasing Officer | Director | Operations | |
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Director Total Reward & HRIS | Director | HR | |
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Chief People & Organization Officer | CXO | HR | |
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Director of Engagement & Talent Management | Director | HR | |
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Project Manager and HR Systems Manager | Manager | HR | |
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HR Director - Diesel | Director | HR | |
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Apps Being Evaluated by OTB Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from OTB Group IT executives and key decision makers. This section highlights OTB Group's latest recorded technology evaluations, including Dedagroup Stealth 3000 Fashion ERP for Retail Management on 2025-07-24, Kyriba Treasury for Treasury Management on 2025-06-03, and SAP S/4 HANA for ERP Financial on 2024-09-16. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the OTB Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-24 | OTB Group | Evaluated | Dedagroup | Dedagroup Stealth 3000 Fashion ERP | Retail Management | ERP Services and Operations |
| 2025-06-03 | OTB Group | Evaluated | Kyriba | Kyriba Treasury | Treasury Management | TRM |
| 2024-09-16 | OTB Group | Evaluated | SAP | SAP S/4 HANA | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD OTB Group Technographics
OTB Group is a Retail organization based in Italy,
with around 6500 employees and annual revenues of $1.60 billion.
OTB Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP SuccessFactors Employee Central and Dedagroup Stealth 3000 Fashion ERP,
covering areas like ERP Financial, Core HR and Retail Management.
OTB Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Dedagroup.
OTB Group recently adopted applications including
DocuSign eSignature in 2023, Atlassian Jira Service Desk in 2021 and DigitalOcean Droplets in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of OTB Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates OTB Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete OTB Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.