Belfast, BT16 1YR,
United Kingdom
Paddypaw Technographics
Paddypaw Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Paddypaw and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Paddypaw employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Paddypaw has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Zendesk Service for Customer Support in 2022, Amazon EC2 for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Paddypaw is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Paddypaw revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paddypaw intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Paddypaw Tech Stack and Enterprise Applications
Paddypaw Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Paddypaw implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The cloud-hosted Google Workspace tenant delivers Gmail, Google Drive, Docs, Calendar, and Google Meet to support company-wide communication, file storage, and document collaboration workflows on the paddypaw.com domain. This deployment positions Google Workspace as the central Collaboration application for core business functions including communications, content creation, and internal collaboration.
Administration is managed through the Google Workspace admin console with company-wide user provisioning, group management, and domain-managed email controls in place. Governance focuses on role-based administrative access, sharing policies, and standard security controls such as enforced 2-step verification to regulate internal and external collaboration. Google Workspace is referenced on Paddypaw’s website, indicating the platform is also exposed for public-facing communication and contact channels.
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Collaboration | Collaboration |
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2022 | 2022 |
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Paddypaw CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2022 | 2022 |
In 2022, Paddypaw implemented Zendesk Service as its Customer Support application on its public website. The deployment uses Zendesk Service as a cloud SaaS instance embedded in the site to capture customer inquiries and route them into an organized ticketing workflow. This implementation centralizes web-based customer contacts for Paddypaw.
Configuration emphasizes web widget ticket capture, knowledge base publication and messaging workflows consistent with Customer Support best practices, enabling structured ticketing and case tracking for the small support team. Operational scope is focused on customer service for inquiries submitted through the website, with governance managed within the internal team and lightweight routing and escalation rules appropriate to a 10 person organization. Zendesk Service is cited on the Paddypaw website as the live support layer, and the implementation highlights cloud-hosted service management and standard Customer Support terminology such as tickets, agents and service workflows.
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Paddypaw IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Paddypaw implemented Amazon EC2 to host its public website. Paddypaw uses Amazon EC2 within the Application Hosting and Computing Services category to provision virtual compute instances that run the storefront, application runtime, and web server processes. The Amazon EC2 deployment emphasizes instance provisioning, operating system control, networking configuration, and standard compute management capabilities provided by the service.
Operational ownership sits with Paddypaw's small IT and e-commerce operations team, covering the website and online sales functions, with configuration and instance lifecycle managed through the AWS console or API. The implementation establishes a lean compute footprint suitable for a ten-person Consumer Packaged Goods vendor, enabling standard tasks such as instance configuration, patching, and backup workflows aligned with Application Hosting and Computing Services.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Paddypaw
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Apps Being Evaluated by Paddypaw Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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