Apps Run The World

Palladium Hotel Group Digital Transformation Initiatives

Apps Run The World

About the Customer

Palladium Hotel Group owns and operates a chain of hotels and resorts. The company was founded in 2012 and is based in Ibiza, Spain. It has hotels and destinations in Spain, Brazil, Italy, Jamaica, Mexico, and the Dominican Republic.

Scope and Challenges

Deciding to go through another transformation in 2 years is the group's importance of customer engagement. Besides changing their HCM platform in 2016, a year later they went on another digital journey, this time disrupting the CRM infrastructure. 

Palladium Hotel Group, adopted the SAP® Hybris® Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. 

The goal was simple, making guests lifelong fans.

Outcome and Implications

Palladium needed a single database and organizational structure that would unify the data and reporting model for efficient and effective HR decision making, that's why in 2016 they chose Cornerstone HR Suite.

After implementing SAP Marketing Cloud, the company with 13,000 rooms in six different countries, increased e-mail open rate by 22 percent and reduced campaign creation time by impressive 55 percent. The portfolio will allow the company to seamlessly connect the front and back office in order to create a single view of the customer across the enterprise.


“It is really important to have a clear understanding of who our customers really are. Using customer journey mapping, we are able to understand and track how customers are responding to our campaigns,” said Inaky Bau, director of marketing, Palladium Hotel Group.

Avda. Bartolome Rosello, 18 - Apartado 476
Ibiza, 07800 , PM
34 971 31 38 11
Industry Employees Revenue
Leisure and Hospitality Subscribe Subscribe

Enterprise Software & Cloud Applications Purchased by Palladium Hotel Group

Vendor Old Product New Product Function Market Users VAR/SI When Live
Cornerstone OnDemand Legacy Applications Cornerstone HR Suite Human Resource Management HCM n/a n/a 2016 2016
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Enterprise Resource Planning ERP Financial Management Subscribe Subscribe n/a n/a
Subscribe Subscribe Subscribe Customer Relationship Management CRM Subscribe Subscribe 2014 2014

IT Decision Makers and Key Stakeholders at Palladium Hotel Group

First Name Last Name Title Email Phone
Subscribe Subscribe Deputy Director Corporate HR and Organization Subscribe Subscribe
Subscribe Subscribe Marketing Director Subscribe Subscribe
Subscribe Subscribe Vice President of Product Development Subscribe Subscribe
Subscribe Subscribe Director Corporativo de RRHH y Organización Subscribe Subscribe
Subscribe Subscribe Talent Development Manager Subscribe Subscribe
Subscribe Subscribe CIO Subscribe Subscribe