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Payfina
Location
1150 E Little Creek Rd,
Norfolk, 23518, VA,
United States
Website
https://www.payfina.com/
Phone
1 833-998-1244
Artw industry
Banking and Financial Services
Employee
Revenue

Payfina Technographics

Payfina Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Payfina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Payfina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Payfina has purchased the following applications: KnowBe4 HRM+ for Learning and Development in 2025, LendFoundry for Loan Management in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Payfina is running and its propensity to invest more and deepen its relationship with KnowBe4 , LendFoundry , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Payfina revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Payfina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Payfina Tech Stack and Enterprise Applications

Payfina HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
KnowBe4 Legacy KnowBe4 HRM+ Learning and Development HCM n/a 2025 2025
Payfina ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LendFoundry Legacy LendFoundry Loan Management ERP Services and Operations n/a 2023 2023
In 2023 PayFina implemented LendFoundry to provide consumer point-of-sale financing and loan origination capabilities in the United States. The deployment uses LendFoundry and aligns with the Loan Management category, establishing the platform as the core system for PayFina's loan intake and lifecycle management. The implementation appears to leverage LendFoundry's loan origination system LOS functionality and core Loan Management modules, including application intake, underwriting workflow configuration, credit decisioning orchestration, and loan lifecycle tracking. Configuration emphasis focused on point-of-sale financing flows and merchant-facing application channels consistent with consumer POS lending. Architecture and operational coverage reflect a cloud SaaS approach, centralizing originations, underwriting, and servicing processes within LendFoundry while enabling operational control by PayFina's finance, risk, and operations functions across its U.S. business. Governance concentrated on rules-based underwriting and workflow automation to standardize approvals and servicing handoffs.
Payfina Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2020 2020
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2024 2024
Payfina Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2020 2020
Web Content Management Content Management 2017 2017
Payfina eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2017 2017
Payfina CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tag Management CRM 2020 2020
Payfina IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2025 2025
Domain Name System (DNS) IaaS 2020 2020
Domain Name System (DNS) IaaS 2022 2022
Network Management and Monitoring IaaS 2024 2024
Payfina CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2025 2025
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2022 2022
Web Application Firewalls (WAF) CyberSecurity 2024 2024

IT Decision Makers and Key Stakeholders at Payfina

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Payfina Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Payfina IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Payfina digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Payfina Technographics
Payfina is a Banking and Financial Services organization based in United States, with around 25 employees and annual revenues of $5.0 million.
Payfina operates a diverse technology stack with applications such as KnowBe4 HRM+, LendFoundry and Google Workspace (Formerly Google G-Suite), covering areas like Learning and Development, Loan Management and Collaboration.
Payfina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as KnowBe4, LendFoundry and Google.
Payfina recently adopted applications including KnowBe4 HRM+ in 2025, Cloudflare CDN in 2025 and reCAPTCHA in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Payfina’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Payfina’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Payfina technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.