Copenhagen, 1674,
Denmark
Penneo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Penneo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 78 Penneo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penneo has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Visitor Queue Personalization for Personalization and Product Recommendations in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penneo is running and its propensity to invest more and deepen its relationship with Teamtailor , Google , Visitor Queue or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penneo revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penneo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Penneo implemented Teamtailor ATS to power its public careers presence and applicant intake on the company website. Teamtailor ATS is embedded on Penneo's careers site and provides job posting, branded candidate experience, and applicant tracking capabilities as part of the Recruiting,Applicant Tracking System footprint.
The deployment focuses on Penneo's HR and talent acquisition workflows, with configured job posting, candidate profiles, custom application forms, and status driven pipelines that enable recruiters to manage screening and interview scheduling. Operational coverage is primarily the HR department supporting Penneo's Denmark organization, and the Teamtailor ATS instance surfaces recruiting workflows directly through the public careers site. Governance includes role based recruiter access and site content management, with workflow automation aligned to standard applicant tracking processes, and there are no disclosed third party integrations in the source implementation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Penneo implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment centralized corporate email, document collaboration, calendaring, and real time coauthoring with Google Workspace providing Gmail, Google Drive, Docs, Sheets, Slides, and Calendar as the primary collaboration capabilities. This implementation supports business functions including internal collaboration, corporate communications, and document workflows across the organization.
Penneo's implementation follows a cloud hosted SaaS architecture using domain level provisioning and the Google Workspace Admin Console for user lifecycle management, group and access control, and basic security configuration. Public website references indicate Google Workspace services are associated with the penneo.com domain, which aligns service provisioning for email routing and organizational accounts. Governance is exercised through centralized administration of accounts and shared drives, enabling standardized collaboration patterns and managed access across corporate functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visitor Queue | Legacy | Visitor Queue Personalization | Personalization and Product Recommendations | eCommerce | n/a | 2024 | 2024 |
In 2024, Penneo implemented Visitor Queue Personalization as part of its marketing and CRM tooling in Denmark. Visitor Queue Personalization, positioned in the Personalization and Product Recommendations category, is used to identify corporate web visitors and drive account-based workflows for marketing and sales prioritization.
Deployment centers on configured filter queues that surface high-value prospects, with company enrichment applied to visitor records before export. Functional capabilities implemented include queue-based segmentation, enrichment of company data, and activation workflows that flag accounts for downstream account-based marketing and sales follow up.
Integration is explicitly configured to push enriched company data into Salesforce to support account-based marketing and sales prioritization, covering Penneo's marketing and CRM teams in Denmark. The vendor case study emphasizes lead tracking and CRM integration rather than an explicit standalone personalization module, and personalization activation is estimated in 2024 based on Visitor Queue's ABM and personalization positioning.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Identification | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Incident Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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