Penta Hotels Worldwide GmbH
Mayfarthstrasse 15-19,
Frankfurt am Main, 60314,
Germany
Frankfurt am Main, 60314,
Germany
49 69 256 6990
Leisure and Hospitality
Penta Hotels Worldwide GmbH Technographics
Penta Hotels Worldwide GmbH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penta Hotels Worldwide GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Penta Hotels Worldwide GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penta Hotels Worldwide GmbH has purchased the following applications: SAP Concur Expense for Expense Management in 2018, softgarden ATS for Applicant Tracking System in 2017, TravelClick Guest Management for Hospitality ERP in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penta Hotels Worldwide GmbH is running and its propensity to invest more and deepen its relationship with SAP , softgarden e-recruiting GmbH , Amadeus Hospitality or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penta Hotels Worldwide GmbH revenues, which have grown to $182.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penta Hotels Worldwide GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penta Hotels Worldwide GmbH Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Penta Hotels Worldwide GmbH implemented SAP Concur Expense as its Expense Management platform for travel expense accounting. The implementation targeted digitization of receipt capture and submission to reduce manual processing and improve visibility for employees and accounting.
The deployment included SAP Concur Expense core expense reporting alongside the ExpenseIt mobile capability for photographing and auto-submitting receipts, and digital archiving of supporting documents. Configuration covered structured expense report workflows, mechanisms to split travel expense reports for customer events, and rules to route postings to the correct cost centers to support compliance with internal accounting policies.
Integration work centered on data integration into the existing ERP system, which eliminated multiple manual handoffs between expense reporting and accounting. Operational coverage explicitly included employees submitting travel expenses and the company accounting function, providing a single system of record for open travel expense reports and receipt archives.
Governance shifted toward centralized, paperless travel expense accounting with process controls to improve clarity and rule compliance. The project established SAP Concur Expense and ExpenseIt as the foundation for digital archiving and streamlined processing, delivering stated time savings for users and clearer oversight for accounting.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Penta Hotels Worldwide GmbH implemented softgarden ATS as its Applicant Tracking System. softgarden ATS was embedded on the corporate careers site to serve as the primary applicant intake channel for job postings published on the website.
The implementation leveraged core Applicant Tracking System capabilities, including web-based job requisition publishing, online application forms, candidate profile creation, pipeline and status tracking, and configurable interview stage workflows. Configuration centralized the applicant database and standardized screening and shortlisting processes within softgarden ATS to support recruiters and hiring managers.
Operational coverage focused on recruitment activity routed through the corporate careers site and corporate talent acquisition functions. Governance changes introduced centralized posting and approval workflows, role based access for recruiters and hiring managers, and standardized candidate intake and tracking processes tied to the careers site integration.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus Hospitality | Legacy | TravelClick Guest Management | Hospitality ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Penta Hotels Worldwide GmbH implemented TravelClick Guest Management as its Hospitality ERP solution for front office reservations, guest management, and revenue intelligence. The deployment positioned TravelClick Guest Management as the central platform to unify booking workflows and guest data across Penta Hotels operations.
The implementation installed end-to-end reservations, guest management, and business intelligence capabilities, with configuration focused on a fully integrated Central Reservations System CRS and Customer Relationship Management CRM solution. Functional modules implemented included CRS-driven booking orchestration, CRM-based guest profile enrichment, and BI reporting to support acquisition and retention workflows.
Integrations emphasized real-time data flows between the CRS and CRM, enabling the booking funnel to surface the Penta Friends loyalty program and to persist membership data directly into guest profiles. Channel management and meta site connectivity were configured to capture booking source attribution, supporting yield-oriented pricing and campaign targeting without sacrificing return on ad spend.
Operational governance centered on centralizing guest profile stewardship and CRM-driven marketing workflows to improve conversion and retention across hotel operations. The deployment supported Penta Hotels brand differentiation objectives, enabled loyalty enrollment directly from booking flows, and targeted increased revenue from meta sites while maintaining ROAS as an explicit commercial goal.
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Hospitality ERP | ERP Services and Operations |
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2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, Customer Loyalty | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Penta Hotels Worldwide GmbH
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Penta Hotels Worldwide GmbH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penta Hotels Worldwide GmbH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penta Hotels Worldwide GmbH digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penta Hotels Worldwide GmbH Technographics
Penta Hotels Worldwide GmbH is a Leisure and Hospitality organization based in Germany,
with around 1500 employees and annual revenues of $182.0 million.
Penta Hotels Worldwide GmbH operates a diverse technology stack with applications such as
SAP Concur Expense, softgarden ATS and TravelClick Guest Management,
covering areas like Expense Management, Applicant Tracking System and Hospitality ERP.
Penta Hotels Worldwide GmbH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, softgarden e-recruiting GmbH and Amadeus Hospitality.
Penta Hotels Worldwide GmbH recently adopted applications including
About Livefyre in 2021, Mouseflow in 2021 and Tealium IQ Tag Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penta Hotels Worldwide GmbH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penta Hotels Worldwide GmbH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penta Hotels Worldwide GmbH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.