San Francisco, 94103, CA,
United States
Persona Technographics
Persona Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Persona and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Persona employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Persona has purchased the following applications: Persona Verification for Computer Vision in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, DocuSign eSignature for Digital Signing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Persona is running and its propensity to invest more and deepen its relationship with Persona Identities , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Persona revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Persona intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Persona Tech Stack and Enterprise Applications
Persona AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Persona Identities | Legacy | Persona Verification | Computer Vision | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Persona implemented Persona Verification on their public website to instrument identity checks within customer onboarding and account creation flows. Persona Verification is deployed as a Computer Vision application that handles document capture and biometric comparison as part of web-facing verification processes.
The deployment architecture centers on a client-side capture flow and server-side verification orchestration, with Persona Verification configured to perform document image capture, optical character recognition for data extraction, and automated face match checks typical of Computer Vision identity workflows. Configuration work focused on verification rule sets, acceptable document types, and thresholds for automated decisions versus escalation to human review.
Integration points are limited to the website experience, where Persona Verification is invoked through web SDK calls and backend API endpoints to return verification outcomes into downstream systems. Operational coverage spans customer onboarding, fraud and risk assessment, and compliance review workflows, with verification results routed to risk and compliance queues for adjudication.
Governance included role based access controls for reviewers, audit logging of verification events, and a configuration governance process for tuning decision thresholds and acceptable document lists. Rollout followed a phased approach across customer segments on the website, with manual review workflows and adjudication policies embedded alongside the automated Computer Vision checks.
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Persona Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Persona Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
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Persona CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation, Sales Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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Persona ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Persona IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Persona CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Persona
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Persona Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||