Petgood
Styrmansgatan 51,
Stockholm, 114 60,
Sweden
Stockholm, 114 60,
Sweden
46 8 520 276 99
Consumer Packaged Goods
Petgood Technographics
Petgood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Petgood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Petgood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Petgood has purchased the following applications: Apple Pay for Payment Processing in 2021, Teamtailor ATS for Recruiting, Applicant Tracking System in 2021, Cevoid for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Petgood is running and its propensity to invest more and deepen its relationship with Apple , Klarna , Teamtailor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Petgood revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Petgood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Petgood Tech Stack and Enterprise Applications
Petgood ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Petgood implemented Apple Pay for Payment Processing on its customer-facing website. The deployment uses Apple as the vendor and targets the ecommerce checkout flow for direct consumer purchases in Sweden. Petgood is a small consumer packaged goods company with about 10 employees, and the implementation centers on website-based payments rather than backend ERP changes.
Apple Pay was integrated into the web checkout to deliver native device payment experiences and tokenized payment authorization, leveraging browser-based Apple Pay capabilities to present a single-tap checkout for Safari and compatible Apple devices. Functional workstreams included payment button rendering in the checkout UI, client-side token exchange, and server-side payment authorization and settlement calls consistent with Payment Processing workflows.
The operational scope covered ecommerce and finance functions, updating order-to-cash and reconciliation processes to ingest Apple Pay settlement details. Governance activities included merchant account configuration, Apple developer provisioning, and site-level checkout controls to manage payment acceptance and routing. The narrative focuses on website integration and payment orchestration without asserting quantitative outcomes.
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Payment Processing | ERP |
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2021 | 2021 |
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Petgood HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Petgood implemented Teamtailor ATS on its public careers site to manage recruiting activities. Petgood deployed Teamtailor ATS as its designated Recruiting,Applicant Tracking System to host job listings and capture candidate applications directly on career.petgood.com. As a Sweden based consumer packaged goods company with roughly 10 employees, the deployment was scoped to support small team hiring processes and the company careers page integration.
Teamtailor ATS was configured to handle job posting, candidate sourcing, applicant tracking, and staged interview workflows consistent with Recruiting,Applicant Tracking System functionality. The implementation emphasized career page embedding and employer branding, with configured pipelines and status fields to drive candidate progression and recruiter communications. Role based access and hiring stage definitions were applied to align recruiter and hiring manager responsibilities within the platform.
Operational coverage centers on recruiting and hiring functions, with the Teamtailor ATS instance operating directly on Petgood’s website to collect applications and manage candidate records. Governance focused on account level settings and standardized hiring stages to enforce consistent screening and interview procedures across openings. The deployment reads as a lightweight, careers site integrated ATS implementation suitable for a small, centralized HR operation.
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Petgood AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cevoid | Legacy | Cevoid | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Petgood implemented Cevoid on its website as an Artificial Intelligence Marketing solution for its marketing and e-commerce activities. The deployment focused on embedding Cevoid's on-site AI capabilities to enable personalization, content recommendation, and behavior-driven customer segmentation for the consumer packaged goods storefront.
The technical architecture is centered on a site-level integration that sends behavioral signals to Cevoid's cloud-hosted AI services and exposes a web-based analytics and campaign management interface. Implemented functional modules include real-time personalization, recommendation engines, audience segmentation, and campaign automation, all managed through the Cevoid platform.
Operational scope was concentrated on Petgood's marketing and e-commerce workflows, with configuration and governance handled by a compact cross-functional team based in Sweden. The rollout was web-first on the corporate site, with ongoing model calibration and campaign workflow orchestration performed inside the Cevoid management console.
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Petgood Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Petgood eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Petgood CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Petgood ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Petgood IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Petgood
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Petgood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Petgood IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Petgood digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Petgood Technographics
Petgood is a Consumer Packaged Goods organization based in Sweden,
with around 10 employees and annual revenues of $1.0 million.
Petgood operates a diverse technology stack with applications such as
Apple Pay, Teamtailor ATS and Cevoid,
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
Petgood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, Teamtailor and Cevoid.
Petgood recently adopted applications including
Cevoid in 2022, Google Workspace (Formerly Google G-Suite) in 2022 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Petgood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Petgood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Petgood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.