Pfizer Pro Germany Technographics
Pfizer Pro Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pfizer Pro Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 853 Pfizer Pro Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pfizer Pro Germany has purchased the following applications: Genesys Cloud CX for Call Center in 2022, New Relic APM for Application Performance Management in 2017, CrownPeak Universal Consent Platform (formerly Evidon) for Governance, Risk and Compliance in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pfizer Pro Germany is running and its propensity to invest more and deepen its relationship with Genesys , Contentsquare , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pfizer Pro Germany revenues, which have grown to $173.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pfizer Pro Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pfizer Pro Germany Tech Stack and Enterprise Applications
Pfizer Pro Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Genesys | Legacy | Genesys Cloud CX | Call Center | CRM | n/a | 2022 | 2022 |
In 2022, Pfizer Pro Germany deployed Genesys Cloud CX as its Call Center solution on its website. The Genesys Cloud CX instance is implemented on Pfizer Pro Germany's web property to route and handle customer inquiries originating from the site, consolidating web based voice and digital contacts into the vendor platform. The deployment supports customer service and support workflows for the Pfizer Pro Germany online audience.
The implementation leverages Call Center capabilities typical of Genesys Cloud CX, including omnichannel routing, automatic call distribution, interactive voice response, workforce management and reporting, aligning contact handling and agent queueing for service operations. Genesys Cloud CX is used to unify web originated interactions with agent workflows and platform analytics, centralizing voice and digital channel handling for customer service functions.
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Pfizer Pro Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, Pfizer Pro Germany deployed New Relic APM on its public website. Pfizer Pro Germany uses New Relic APM for Application Performance Management to instrument web traffic and server-side application processes, establishing observability focused on site performance and end user experience.
The implementation centers on application-level instrumentation and monitoring modules typical of Application Performance Management, including transaction tracing, error capture, and browser real user monitoring to surface slow transactions and client-side issues. Operational coverage is the public website, supporting web operations, engineering, and site reliability functions, and the deployment aligns with standard APM workflows for release validation and incident response to provide continuous observability across application tiers.
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Pfizer Pro Germany TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CrownPeak | Legacy | CrownPeak Universal Consent Platform (formerly Evidon) | Governance, Risk and Compliance | TRM | n/a | 2018 | 2018 |
In 2018, Pfizer Pro Germany deployed CrownPeak Universal Consent Platform, formerly Evidon, on its public website. The CrownPeak Universal Consent Platform is implemented to manage cookie consent banners, a customer preference center, consent recording and a central consent registry consistent with Governance, Risk and Compliance, and it is active on the pfizerpro.de domain.
The implementation focused on consent capture and preference management workflows that serve privacy, legal and digital marketing functions within Pfizer Pro Germany. Configuration work emphasized consent categories, consent persistence and audit-oriented consent logs, with operational ownership aligned to web operations and privacy governance for the company’s German digital property.
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Pfizer Pro Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Pfizer Pro Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Pfizer Pro Germany
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Apps Being Evaluated by Pfizer Pro Germany Executives
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