Atlanta, 30331, GA,
United States
Phase 3 Marketing & Communications Technographics
Phase 3 Marketing & Communications Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Phase 3 Marketing & Communications and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Phase 3 Marketing & Communications employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phase 3 Marketing & Communications has purchased the following applications: In-House ERP for ERP Financial in 2016, ADP Recruiting for Recruiting, Applicant Tracking System in 2016, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phase 3 Marketing & Communications is running and its propensity to invest more and deepen its relationship with In-House Applications , ADP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phase 3 Marketing & Communications revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phase 3 Marketing & Communications intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Phase 3 Marketing & Communications Tech Stack and Enterprise Applications
Phase 3 Marketing & Communications ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Intuit Quickbooks Enterprise | In-House ERP | ERP Financial | ERP | X | 2016 | 2016 |
In 2016, Phase 3 Marketing & Communications implemented an In-House ERP in the ERP Financial category, replacing Intuit Quickbooks Enterprise for core accounting and invoicing workflows. The system is internally developed and maintained by the Director of Internal Systems, who functions as the singular developer responsible for both routine maintenance and periodic overhauls to keep pace with company growth targets and service expansion.
The In-House ERP centralizes finance functions including invoicing, financial data consolidation, custom reporting and auditing capabilities. The Director developed the majority of reporting and auditing processes and implemented checks and balances to ensure data integrity leading up to invoicing, complemented by a tailored testing matrix for custom functionality used in QA validation.
Operational coverage includes finance, sales and company-wide users, with the Director providing dev-ops support and triage for support calls from sales representatives. The implementation involved migration of transactional and master data from Intuit Quickbooks Enterprise into the In-House ERP, with embedded data validation and correction procedures within the invoicing workflow.
Governance and change management were established through direct collaboration between the Director and senior leadership, engaging the full user hierarchy to identify underlying issues and design new workflows that align technology changes with labor process adjustments. Release planning and dev-ops support are balanced to allow ongoing support while executing larger revamp projects, and QA, workflow controls and auditing routines are used to manage risk during iterative rollouts.
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Phase 3 Marketing & Communications HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Phase 3 Marketing & Communications implemented ADP Recruiting as its applicant tracking solution. ADP Recruiting was embedded on the company website to capture candidate applications and to provide a centralized applicant repository for the US-based distribution firm. The deployment aligns with the Recruiting,Applicant Tracking System category and supports core HR and talent acquisition workflows across the organization.
Configuration emphasized career site integration, job requisition publishing, candidate profile capture, staged application statuses, interview scheduling, and offer workflow management, reflecting standard Recruiting,Applicant Tracking System capabilities. ADP Recruiting was set up to enable recruiter and hiring manager access to applicant pools, enforce role based access controls, and provision routine reporting and compliance workflows to manage pipelines and applicant data.
Operational coverage included HR and hiring managers across departments, with the web hosted ADP career portal acting as the primary intake channel into ADP Recruiting. Governance focused on defined requisition approval and application review workflows routed through HR and hiring managers to standardize hiring cadence and candidate handling. The implementation centralized candidate data and standardized applicant tracking on the ADP Recruiting platform.
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Phase 3 Marketing & Communications Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Phase 3 Marketing & Communications implemented Microsoft 365 as its primary Collaboration platform supporting marketing and communications business functions. Public site source shows Microsoft 365 referenced on their website, confirming a tenant-level presence that is visible in corporate web assets.
The Microsoft 365 deployment centers on core Collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for document and intranet content, Microsoft Teams for synchronous collaboration, and OneDrive for personal file storage. Configuration appears proportionate to a 150-employee distribution firm, with license management, user provisioning, and group-based access controls scoped to marketing, communications, and corporate support teams.
Operational coverage is company-wide with primary business functions impacted being marketing and communications, along with central administrative services. The presence of Microsoft 365 on the public website indicates the platform is surfaced for content authoring or identity-linked services tied to site workflows.
Governance and administration are organized around tenant-level controls, with emphasis on role-based access, information governance policies, and centralized license oversight to manage teams and SharePoint sites. Ongoing operational focus includes tenant configuration, security baseline enforcement, and collaborative governance to support consistent content management across the organization.
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Phase 3 Marketing & Communications Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
|
2021 | 2021 |
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Phase 3 Marketing & Communications CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
|
2021 | 2021 |
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Marketing Automation | CRM |
|
2021 | 2021 |
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Phase 3 Marketing & Communications IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Phase 3 Marketing & Communications
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Director of IT | Director | IT | ||||
| Senior Vice President of Operations | VP | Operations | ||||
| Senior Vice President, General Manager | VP | Operations |
Apps Being Evaluated by Phase 3 Marketing & Communications Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-10-16 | Phase 3 Marketing & Communications | Evaluated | RR Donnelley | RR Donnelley for Print and Mail | Professional Services | Professional Services |