Playtika Ltd
HaChoshlim Street 8,
Herzliya Pituach, x,
Israel
Herzliya Pituach, x,
Israel
1 484-320-2930
Professional Services
Playtika Ltd Technographics
Playtika Ltd Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Playtika Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Playtika Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Playtika Ltd has purchased the following applications: TripEX cExpense for Expense Management in 2019, cnvrg Platform for MLOps Platforms in 2019, Aarki for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Playtika Ltd is running and its propensity to invest more and deepen its relationship with TripEX , Ascenthr , cnvrg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Playtika Ltd revenues, which have grown to $2.58 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Playtika Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Playtika Ltd Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TripEX | Legacy | TripEX cExpense | Expense Management | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Playtika Ltd implemented TripEX cExpense to manage travel and expense processes across its worldwide branches. The TripEX cExpense deployment addresses Expense Management requirements by centralizing expense handling and enforcing global travel policy controls.
Deployment focused on core Expense Management capabilities including travel policy enforcement, electronic expense capture, automated approval workflows, and centralized audit controls. Configurations emphasized policy-driven routing, multi-currency expense handling, and consolidated expense records for finance and travel administrators.
Operational coverage spans Playtika's global branches, with the system serving finance, travel administration, procurement, and business unit managers for policy compliance and expense reconciliation. Governance changes prioritized centralized policy management and standardized workflows to harmonize travel and expense processes across jurisdictions.
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Expense Management | ERP Financial Management |
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2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| cnvrg | Legacy | cnvrg Platform | MLOps Platforms | AI Development | n/a | 2019 | 2020 |
In 2019, Playtika Ltd deployed the cnvrg Platform to operationalize real-time machine learning for personalized gameplay and monetization. The work is cataloged under MLOps Platforms and targeted production prediction serving to support live user interactions.
Implementation centered on the cnvrg Platform's streaming endpoints and inference serving capabilities, with configuration for model packaging, automated deployment pipelines, and low-latency prediction endpoints. The implementation emphasized continuous delivery of trained models into serving topologies and instrumentation for real-time scoring workflows.
The production architecture integrated Kafka-based streaming for input ingestion into model endpoints, enabling sustained real-time predictions that feed personalization and monetization functions. Operational coverage included production deployments in Israel and direct connection to Playtika's live gameplay and monetization systems for in-session decisioning.
Reported outcomes from the Playtika deployment included increased throughput of up to approximately 50 percent and reductions in latency and inference errors to near zero. Governance and rollout practices focused on production monitoring, serving endpoint reliability, and automated promotion of validated models into the live inference environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aarki | Legacy | Aarki | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Playtika Ltd implemented Aarki, an AI-enabled mobile marketing platform, to support paid user acquisition for its WSOP title. The deployment focused on leveraging Aarki’s machine learning to improve install probability and post-install engagement while addressing the challenge of acquiring relevant users for an established game.
The implementation centered on two explicit capabilities, Aarki’s custom bidding models and dynamic creative optimization. Aarki’s custom bidding models were configured to adjust bid strategies programmatically against campaign goals, while dynamic creative optimization served an optimal personalized creative variant to each user, aligning creative selection with predicted engagement signals.
Operationally the Aarki platform was embedded into Playtika’s paid acquisition workflows and creative variant testing processes, enabling real-time decisioning across campaign audiences. Configuration emphasized model training and custom model development with campaign-level orchestration, tying bidding logic to creative variant selection to maximize the probability of installs and engagement.
Governance and service arrangements reflected an ongoing vendor-managed model focused on quality of service and iterative model refinement. The combination of Aarki’s custom model development and dynamic creative optimization was cited as the key to campaign success, enabling Playtika to reach relevant users at scale while maintaining high probability of installs and engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Phishing Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Playtika Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Playtika Ltd Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Playtika Ltd Technographics
Playtika Ltd is a Professional Services organization based in Israel,
with around 4000 employees and annual revenues of $2.58 billion.
Playtika Ltd operates a diverse technology stack with applications such as
TripEX cExpense, cnvrg Platform and Aarki,
covering areas like Expense Management, MLOps Platforms and Artificial Intelligence Marketing.
Playtika Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TripEX, cnvrg and Aarki.
Playtika Ltd recently adopted applications including
Ascenthr TripEx in 2021, Zoom in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Playtika Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Playtika Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Playtika Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.