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● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

Primo Brands
Location
1150 Assembly Drive , Suite 800,
Tampa, 33607, FL,
United States
Website
https://www.primobrands.com/
Phone
1 813-544-8515
Artw industry
Consumer Packaged Goods
Employee
Revenue

Primo Brands Technographics

Primo Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Primo Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11000 Primo Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Primo Brands has purchased the following applications: SAP S/4 HANA for ERP Financial in 2020, SAP SuccessFactors Employee Central for Core HR in 2020, Google Tag Manager for Tag Management in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Primo Brands is running and its propensity to invest more and deepen its relationship with SAP , Google , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Primo Brands revenues, which have grown to $4.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Primo Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Primo Brands Tech Stack and Enterprise Applications

Primo Brands ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP S/4 HANA ERP Financial ERP AspireHR 2020 2021
In 2020, Primo Brands implemented SAP S/4 HANA. The SAP S/4 HANA deployment was adopted as the companys ERP Financial platform to centralize core financial processes and accounting controls. The implementation encompassed core financial modules including General Ledger, Accounts Payable, Accounts Receivable, and Financial Reporting, configured for centralized financial master data and period-end close orchestration. Configuration work emphasized chart of accounts harmonization and transactional accounting workflows consistent with ERP Financial best practices. AspireHR served as the system integrator responsible for configuration, testing, and a phased rollout across finance and accounting teams. Primo Brands uses SAP SuccessFactors Recruiting on their website as its talent acquisition system, and the SAP S/4 HANA ERP Financial implementation was positioned to coexist with SuccessFactors while centralizing finance operations and governance for master data, close schedules, and compliance workflows.
Primo Brands HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP SuccessFactors Employee Central Core HR HCM AspireHR 2020 2021
In 2020, Primo Brands implemented SAP SuccessFactors Employee Central under the Core HR category, engaging AspireHR as the implementation partner to centralize employee master data and establish a single cloud-based core HR hub. The deployment positioned SAP SuccessFactors Employee Central as the authoritative source for workforce records, organizational management, and core HR workflows, enabling HR and People Operations to move routine transactions to role based self-service and automated approval routing. Configuration work focused on Employee Central core modules, including employee master records, organizational and position management, basic time and absence templates, and transaction level workflows consistent with Core HR functional patterns. The implementation emphasized data model alignment, security role design, and event driven HR processes to support onboarding, transfers, terminations, and ongoing employee life cycle transactions. Operational governance included formalized HR process ownership and role based access controls, with implementation planning that acknowledged both Core Hybrid and Full Cloud Side-by-Side deployment patterns outlined for SAP SuccessFactors. The program documentation describes integration readiness and orchestration approaches typical for Core HR deployments, enabling Primo Brands to integrate Employee Central with downstream payroll and time systems when required, and to scale governance across HR, payroll, and shared services functions.
Payroll HCM 2020 2021
Talent Management HCM 2020 2021
Time and Attendance HCM 2020 2021
Workforce Analytics HCM 2020 2021
Primo Brands CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Tag Manager Tag Management CRM n/a 2024 2024
Primo Brands TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2024 2024
Governance, Risk and Compliance TRM 2024 2024
Primo Brands IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2024 2024

IT Decision Makers and Key Stakeholders at Primo Brands

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Primo Brands Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Primo Brands IT executives and key decision makers. This section highlights Primo Brands's latest recorded technology evaluations, including SAP SuccessFactors Employee Central for Core HR on 2026-02-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Primo Brands digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
2026-02-24 Primo Brands Evaluated SAP SAP SuccessFactors Employee Central Core HR HCM
FAQ - APPS RUN THE WORLD Primo Brands Technographics
Primo Brands is a Consumer Packaged Goods organization based in United States, with around 11000 employees and annual revenues of $4.70 billion.
Primo Brands operates a diverse technology stack with applications such as SAP S/4 HANA, SAP SuccessFactors Employee Central and Google Tag Manager, covering areas like ERP Financial, Core HR and Tag Management.
Primo Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP and Google.
Primo Brands recently adopted applications including Google Tag Manager in 2024, OneTrust Cookie Consent in 2024 and OneTrust CookiePro in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Primo Brands’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Primo Brands’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Primo Brands technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.