AI Buyer Insights:

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Priority1

401 W Capitol Ave,
Little Rock, 72206, AR,
United States

https://www.priority1inc.com/

1 888-569-8035

Transportation

Priority1 Technographics

Priority1 Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Priority1 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Priority1 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Priority1 has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2024, FrontApp for Collaboration in 2020, Hubspot CRM for CRM in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Priority1 is running and its propensity to invest more and deepen its relationship with HubSpot , Front , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Priority1 revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Priority1 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Priority1 Tech Stack and Enterprise Applications

Priority1 AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
HubSpot	Legacy	Hubspot Live Chat	Chatbots and Conversational AI	AI-Powered Application	n/a	2024	2024
			Chatbots and Conversational AI	AI-Powered Application		2024	2024

Priority1 Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Front	Legacy	FrontApp	Collaboration	Collaboration	n/a	2020	2020	In 2020, Priority1 implemented FrontApp as a cloud-hosted Collaboration solution to centralize team messaging and customer-facing inboxes. The deployment targeted Priority1s transportation operations and customer service functions across dispatch and operations teams within the United States, leveraging FrontApp as the primary Collaboration application for shared message handling and team coordination. FrontApp was configured to use standard Collaboration capabilities including shared inboxes, assignment routing, templates and automation rules, internal notes and collision detection, and consolidated reporting for message volume and response patterns. Governance and rollout emphasized defined ownership rules, tagging taxonomy, SLA-based routing and escalation workflows, with a phased team-by-team implementation, administrator training, and operational playbooks to align message handling with dispatch and customer support processes.
			Collaboration	Collaboration		2018	2018
			Collaboration	Collaboration		2018	2018
			Collaboration	Collaboration		2022	2022

Priority1 CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
HubSpot	Legacy	Hubspot CRM	CRM	CRM	n/a	2023	2023
			Customer Data Platform	CRM		2023	2023
			Customer Support	CRM		2022	2022
			Digital Advertising Platform	CRM		2023	2023
			Marketing Analytics	CRM		2022	2022
			Marketing Analytics	CRM		2022	2022
			Marketing Automation	CRM		2023	2023
			Marketing Automation	CRM		2025	2025
			Marketing Automation, Sales Engagement	CRM		2024	2024
			Tag Management	CRM		2022	2022

Priority1 ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			IT Service Management	ITSM		2020	2020
			IT Service Management	ITSM		2020	2020
			IT Service Management	ITSM		2022	2022
			IT Service Management	ITSM		2023	2023

Priority1 PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Transactional Email	PaaS		2019	2019
			Transactional Email	PaaS		2019	2019

Priority1 IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2015	2015
			Application Hosting and Computing Services	IaaS		2019	2019
			Application Hosting and Computing Services	IaaS		2018	2018
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2022	2022
			Content Delivery Network	IaaS		2025	2025

Priority1 CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Identity and Access Management (IAM)	CyberSecurity		2024	2024
			Secure Email Gateways (SEGs)	CyberSecurity		2020	2020
			Secure Email Gateways (SEGs)	CyberSecurity		2020	2020

IT Decision Makers and Key Stakeholders at Priority1

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Priority1 Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Priority1 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Priority1 digital transformation priorities and AI adoption trends.

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Priority1 Technographics

Priority1 is a Transportation organization based in United States, with around 500 employees and annual revenues of $100.0 million.

Priority1 operates a diverse technology stack with applications such as Hubspot Live Chat, FrontApp and Hubspot CRM, covering areas like Chatbots and Conversational AI, Collaboration and CRM.

Priority1 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as HubSpot and Front.

Priority1 recently adopted applications including LiveIntent in 2025, Cloudflare CDN in 2025 and Hubspot Live Chat in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Priority1’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Priority1’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Priority1 technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.