Lindon, 84042, UT,
United States
Profire Energy Technographics
Profire Energy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Profire Energy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Profire Energy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Profire Energy has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Zoho SalesIQ for Chatbots and Conversational AI in 2016, Hubspot CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Profire Energy is running and its propensity to invest more and deepen its relationship with Oracle , Zoho Corp. , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Profire Energy revenues, which have grown to $26.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Profire Energy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Profire Energy Tech Stack and Enterprise Applications
Profire Energy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Profire Energy implemented Oracle NetSuite ERP to centralize company wide ERP Financial operations. The deployment was positioned as the primary financial management platform supporting corporate accounting and transactional finance workflows.
The Oracle NetSuite ERP implementation focused on core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset management, and financial reporting. Configuration work emphasized a unified chart of accounts, standardized period close workflows, and role based access controls for finance and accounting users.
Deployment scope covered finance and accounting teams and extended to operational functions that interact with billing and procurement, creating a single source of truth for transactional finance data. Governance changes included centralized financial process ownership, documented configuration standards, and a staged cutover to support month end close activities.
Company notes indicate assistance in implementation activities such as configuration, testing, and user onboarding, with Oracle NetSuite ERP established as the centralized ERP Financial system for Profire Energy.
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Profire Energy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Profire Energy implemented Zoho SalesIQ on its website. Zoho SalesIQ, a Chatbots and Conversational AI application, was deployed to provide real-time visitor engagement and on-site customer interactions. The deployment focused on the corporate website and product pages to capture buyer interest and route inquiries to internal teams.
Configuration centered on a web-embedded chat widget with proactive messaging, visitor tracking and lead capture capabilities, consistent with Chatbots and Conversational AI functionality. The implementation included chat routing rules to direct conversations to sales and support inboxes, automated greeting workflows and dashboard instrumentation for monitoring engagement. Zoho SalesIQ was provisioned to surface visitor context and conversation transcripts to support follow-up by commercial teams.
Operational ownership was assigned to Profire Energy's commercial functions, primarily sales and customer support, who managed staffing, response SLAs and message templates. Rollout was scoped to the public website and governance emphasized operational playbooks for chat handling and regular dashboard review cycles to sustain on-site conversational coverage.
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Profire Energy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Profire Energy implemented Hubspot CRM to centralize customer and prospect records and to introduce web-based lead capture. The Hubspot CRM deployment was positioned as the company wide CRM for sales and marketing contact management and pipeline tracking.
The implementation configured core Hubspot CRM capabilities including contact and company records, deal pipeline stages, web form capture, and email tracking workflows. Standard contact properties and lifecycle stages were provisioned to align CRM records with the company sales process and marketing lead qualification.
HubSpot was embedded on the Profire Energy website to capture web-to-lead traffic and feed contacts directly into the Hubspot CRM instance, enabling automated assignment and follow up sequences. Operational coverage focused on Sales and Marketing functions for Profire Energy in the United States.
Governance centered on establishing consistent lead routing, contact deduplication rules, and CRM record hygiene to create a single system of record for customer engagement. Configuration emphasized process standardization over custom integrations, preserving straightforward CRM workflows for a company of Profire Energy size and structure.
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CRM | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Profire Energy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Profire Energy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Profire Energy
Apps Being Evaluated by Profire Energy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||