PubMatic
601 Marshall Street,
Redwood City, 94063, CA,
United States
Redwood City, 94063, CA,
United States
1 212-314-7300
Professional Services
PubMatic Technographics
PubMatic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PubMatic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 948 PubMatic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PubMatic has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2025, UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2020, Oracle NetSuite Fixed Assets Management for Enterprise Asset Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PubMatic is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PubMatic revenues, which have grown to $267.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PubMatic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PubMatic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2025 | 2025 |
In 2025, PubMatic implemented Tipalti Invoice Management and Bill Processing System to automate payables and mass payment operations. The Tipalti Invoice Management and Bill Processing System, delivered through Tipalti Accounts Payable and Tipalti Mass Payments, is classified as AP Automation and was targeted at addressing manual global payment workflows across the business.
Implementation included Tipalti Accounts Payable, Tipalti Mass Payments, and Tipalti Procurement capabilities to centralize invoice capture, approval routing, supplier onboarding, and batch disbursements. The deployment enabled a publisher self service portal for bank detail updates, automated remittance advice, scheduled payment runs, and payments in multiple currencies, with payment runs reduced to 3 minutes.
PubMatic integrated the Tipalti Invoice Management and Bill Processing System with its NetSuite ERP to synchronize vendor master data and payment posting, creating an end to end flow between payables automation and the general ledger. Operational coverage focused on Revenue Accounting and Finance functions and global publisher payments across multiple countries, supporting disbursement workflows and compliance controls.
Governance changes centralized approval workflows and introduced publisher self service to reduce manual exceptions, while automation reduced error risk and improved publisher satisfaction. PubMatic reported no incremental work scaling from hundreds to thousands of publishers, and the combined Tipalti and NetSuite integration streamlined transaction posting and strengthened operational controls.
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ERP Financial | ERP Financial Management |
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2022 | 2022 |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2020 | 2024 |
In 2020 PubMatic deployed UKG Great Place to Work Emprising on its public website. The deployment positions UKG Great Place to Work Emprising as a visible component of PubMatic's employer brand while delivering Employee Experience,Employee Engagement functionality for prospective and current employees. Public-facing implementation of the product on the website emphasizes external employer branding and the use of engagement artifacts in talent attraction.
Configuration concentrated on Emprising standard engagement capabilities, including survey orchestration, employee feedback collection, and analytics dashboards to support HR and talent acquisition workflows. The implementation is scoped to HR and talent acquisition functions, with the application serving as the platform for running engagement surveys and producing reporting for internal stakeholders. Governance is centered on HR ownership of survey cadence and data access, with controls to manage survey distribution and analytics consumption.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Fixed Assets Management | Enterprise Asset Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, PubMatic implemented Oracle NetSuite Fixed Assets Management as an Enterprise Asset Management solution to centralize asset accounting across its corporate entities. The deployment established a single fixed asset register used by accounting staff to support month end close activities and maintain capitalization records for all entities.
Oracle NetSuite Fixed Assets Management was configured to manage core fixed asset capabilities including asset master data, capitalization workflows, work in progress tracking, in service processing, depreciation scheduling, and automated journal entry generation. The application supported routine tasks performed by the finance team such as preparing balance sheet reconciliations, booking monthly accruals, recording journal entries, and analyzing monthly variances.
Operational coverage extended across finance, accounting, procurement, and audit functions, with the Fixed Assets Management implementation aligning asset transactions to procurement and accounts payable workflows and to general ledger accounting processes. The system was used to process and review fixed asset related purchase orders and invoices to ensure expenditures met company capitalization policy and GAAP treatment.
Governance and control activities were formalized around month end close and audit readiness, including tracking work in progress to ensure timely in service placement and preparing schedules for external audit. Day to day stewardship was handled by accounting personnel who also performed reconciliations and ad hoc asset accounting projects within the Oracle NetSuite Fixed Assets Management environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Engagement, Customer Experience | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Database Performance Monitoring | ITSM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2025 | 2025 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PubMatic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by PubMatic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PubMatic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PubMatic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD PubMatic Technographics
PubMatic is a Professional Services organization based in United States,
with around 948 employees and annual revenues of $267.0 million.
PubMatic operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, UKG Great Place to Work Emprising and Oracle NetSuite Fixed Assets Management,
covering areas like AP Automation, Employee Experience, Employee Engagement and Enterprise Asset Management.
PubMatic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, UKG and Oracle.
PubMatic recently adopted applications including
Tipalti Invoice Management and Bill Processing System in 2025, Tipalti Procurement in 2025 and Oracle NetSuite ERP in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PubMatic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PubMatic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PubMatic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.