Pueblo Bonito
Predio, ParaAÂso Escondido S/N, Col. Centro,
Cabo San Lucas, 23450,
Mexico
Cabo San Lucas, 23450,
Mexico
52 624 142 9999
Leisure and Hospitality
Pueblo Bonito Technographics
Pueblo Bonito Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pueblo Bonito and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Pueblo Bonito employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pueblo Bonito has purchased the following applications: SAP S/4 HANA for ERP Financial in 2015, Sojern for Guest Management in 2017, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pueblo Bonito is running and its propensity to invest more and deepen its relationship with SAP , Sojern , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pueblo Bonito revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pueblo Bonito intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pueblo Bonito Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP R/3 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Pueblo Bonito implemented SAP S/4 HANA as its ERP Financial system, migrating from SAP R/3 to a modern SAP S/4 HANA architecture. The implementation targeted corporate finance and accounting for the Mexico-based hospitality operator, establishing SAP S/4 HANA as the central ERP Financial backbone for group financial management.
The deployment leveraged SAP S/4 HANA core financial capabilities, including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, treasury functions, and financial reporting. Configuration emphasized the SAP S/4 HANA simplified data model and in-memory HANA platform to enable a unified ledger and real-time financial postings, alongside standard financial master data consolidation.
Operational scope centered on centralized financial close and harmonized chart of accounts across the hospitality business, with process standardization for period end close, intercompany accounting, and fixed asset management. Governance workstreams accompanied the technical rollout, focusing on master data governance, standardized accounting policies, and role based access controls within the SAP S/4 HANA environment.
The migration path documented for Pueblo Bonito reflects a transition from SAP R/3 to SAP S/4 HANA that combined data migration, harmonization of financial processes, and configuration of core ERP Financial modules. The implementation is listed publicly as a SAP S/4 HANA customer and serves as the financial systems foundation for the companys accounting and treasury operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Pueblo Bonito implemented Sojern as a Guest Management solution on its website, embedding the vendor platform to support web‑based guest acquisition and audience activation. The deployment targeted site-level guest interactions to inform marketing efforts for the leisure and hospitality portfolio based in Mexico.
The Sojern implementation emphasized Guest Management capabilities such as traveler intent profiling, audience segmentation, and campaign orchestration tied to on-site behavior. Configuration centered on capturing browsing and booking signals for segmentation and campaign activation, with Sojern used to maintain and apply guest profiles and targeting lists for digital marketing workflows.
Architecturally the implementation was web-embedded, instrumenting the corporate website to stream guest signals into Sojern’s platform for real-time audience evaluation and activation. Operational ownership sat with marketing and e-commerce teams, who used Sojern to shape direct booking campaigns and retargeting efforts across the website channel.
Governance and workflow were organized around centralized audience management and campaign governance to ensure consistent segment definitions and activation rules, with processes defined for list updates and campaign handoffs between marketing and revenue teams. The narrative links Pueblo Bonito, Sojern, Guest Management, and the company business functions of marketing and e-commerce, reflecting a site-focused deployment of the Guest Management application.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Pueblo Bonito implemented Microsoft 365 to support Collaboration across its corporate and resort operations. The company website includes references to Microsoft 365 presence, indicating public facing use of the Microsoft 365 tenant for productivity services.
The Microsoft 365 deployment centers on core Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for document management and intranet sites, Microsoft Teams for real time communication and meeting orchestration, OneDrive for employee file sync, and the Office desktop and web apps for content creation. Configuration work focused on tenant provisioning, mailbox and site architecture, and Teams topology aligned to property and functional teams.
Operational governance was implemented through centralized tenant administration, user provisioning and role based access controls, and SharePoint library governance for standard operating procedures and policies. The implementation emphasizes Collaboration for business functions such as operations, reservations, marketing, and corporate administration with Teams channels and SharePoint sites used to coordinate guest services and back office workflows.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pueblo Bonito
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pueblo Bonito Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pueblo Bonito Technographics
Pueblo Bonito is a Leisure and Hospitality organization based in Mexico,
with around 1000 employees and annual revenues of $200.0 million.
Pueblo Bonito operates a diverse technology stack with applications such as
SAP S/4 HANA, Sojern and Microsoft 365,
covering areas like ERP Financial, Guest Management and Collaboration.
Pueblo Bonito has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sojern and Microsoft.
Pueblo Bonito recently adopted applications including
Cloudflare CDN in 2021, Microsoft Azure Cloud Services in 2020 and Amazon Elastic Load Balancing (ELB) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pueblo Bonito’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pueblo Bonito’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pueblo Bonito technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.