Puma Technographics
Puma Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Puma and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22214 Puma employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Puma has purchased the following applications: RadiusOne AR Suite for AR Automation in 2020, Workday Absence Management for Absence and Leave Management in 2017, Coralogix Platform for AI Model Deployment and Monitoring in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Puma is running and its propensity to invest more and deepen its relationship with HighRadius , SAP , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Puma revenues, which have grown to $10.49 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Puma intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Puma Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HighRadius | Legacy | RadiusOne AR Suite | AR Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Puma deployed RadiusOne AR Suite to support AR Automation on its website. The RadiusOne AR Suite implementation was positioned to handle accounts receivable interactions delivered through Puma's public web presence, providing electronic invoice presentment and customer self-service access for billing queries.
RadiusOne AR Suite was configured to support core AR Automation capabilities, including electronic invoice presentment, automated collections workflows, cash application logic and dispute management consistent with industry AR workflows. Configuration emphasized rules-based allocation, workflow orchestration and configurable segmentation for collections and aging management to align with Puma finance operating practices.
Deployment integrated RadiusOne AR Suite components into Puma's website invoice delivery and self-service pages, embedding AR Automation interfaces where customers access invoices and account statements. Operational coverage focused on customer-facing receivables interactions via the website and internal finance access for reconciliation and collections case handling, with secure role-based access to AR records.
Governance and process alignment centered on centralizing AR workflow ownership and enforcing audit trails and access controls within RadiusOne AR Suite, following common AR Automation governance patterns. Rollout relied on staged enablement of website presentment and validation of collections and cash application routines before broader operational use.
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AR Automation | ERP Financial Management |
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2020 | 2020 |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2007 | 2007 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2017 | 2017 |
In 2017, PUMA deployed Workday Absence Management as part of a broader adoption of Workday Human Capital Management, aligning its global HR landscape with the Absence and Leave Management category. Workday Absence Management was launched concurrently with Workday Payroll across 30 countries, while the wider Workday HCM suite including Recruiting, Talent, Performance, Compensation, and Learning was provisioned for employees in 45 countries, and Time Tracking was implemented in 12 countries. The year designation is tied directly to the global rollout schedule initiated in December 2017.
Configuration focused on standardizing absence workflows and employee self-service across markets, using Workday Absence Management to centralize leave entitlements, requests, approvals, and reporting. The deployment completed in seven months, with absence configuration built to work alongside payroll and time tracking modules where those modules were active, supporting consistent absence pay treatment and manager approval chains. Functional capability emphasis included manager and employee self-service, centralized absence records, and role-based visibility for HR and business leaders.
Architecture and integrations were cloud native, with Workday delivered as a single SaaS platform, which reduced the number of interfaces between HR and external systems and consolidated absence data into a central data model. The cloud delivery model improved system availability and provided executives with near real-time access to headcount and absence metrics, while integrations were rationalized to limit external touchpoints and simplify data flows between payroll, time tracking, and absence records.
Governance and rollout were executed by a small core team of four dedicated project leads supported by four regional part-time resources responsible for communications and market-level stakeholder alignment. Operational scope for Workday Absence Management covered HR, managers, and employees across 30 countries, and governance emphasized standardized processes, market liaison for change communication, and ongoing upkeep of absence configurations. Explicit outcomes reported included fewer HR interfaces, increased confidence in system availability and performance, greater consistency in HR processes, empowered employee and manager self-service, and improved transparency into employee absence data.
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Candidate Relationship Management | HCM |
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2019 | 2019 |
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Compensation Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2022 | 2023 |
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Learning and Development | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2017 | 2017 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2023 | 2023 |
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Workforce Management | HCM |
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2009 | 2009 |
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Workforce Management | HCM |
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2008 | 2008 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coralogix | Legacy | Coralogix Platform | AI Model Deployment and Monitoring | AI Development | n/a | 2025 | 2025 |
In 2025, PUMA implemented Coralogix Platform to unify ecommerce, CDN, and Salesforce Commerce Cloud logs for its Global ecommerce DevOps teams, centralizing telemetry from storefronts, content delivery, and commerce integration points. The deployment targeted observability for PUMA’s analytics-driven storefronts and aimed to provide a single source of truth for operational and diagnostic logging across global ecommerce operations, using the Coralogix Platform as the ingestion and analytics layer.
The Coralogix Platform configuration focused on centralized log pipelines, real-time analytics, anomaly detection and alerting, and cost control through the TCO Optimizer. Coralogix’s AI observability features were implemented to surface anomalous patterns and accelerate incident triage, and the TCO Optimizer was applied to manage indexing and retention costs across high-volume ecommerce logs. Coralogix Platform provided structured log parsing and searchable telemetry to support DevOps-led root cause analysis and store performance monitoring.
Integrations explicitly included ecommerce application logs, CDN telemetry, and Salesforce Commerce Cloud event streams, with the platform feeding unified observability into Global ecommerce DevOps workflows. Operational coverage emphasized DevOps and site reliability functions supporting storefront availability and performance, with Coralogix Platform acting as the centralized analytics and monitoring layer for those teams.
PUMA reported improved visibility, reduced time-to-resolution for incidents, and lower observability costs using the TCO Optimizer as part of the Coralogix deployment. Given Coralogix’s AI observability capabilities and PUMA’s analytics-driven storefront architecture, the Coralogix Platform may also support AI Model Deployment and Monitoring use cases, this possibility is inferred from the implementation and not directly stated in the source.
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2024 | 2024 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Product Information Management | eCommerce |
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2017 | 2017 |
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Shipping Management | eCommerce |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Freight Forwarding | SCM |
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2023 | 2023 |
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Real-Time Transportation Visibility | SCM |
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2016 | 2016 |
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Supply Chain Management | SCM |
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2016 | 2016 |
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Transportation Management | SCM |
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2021 | 2022 |
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Warehouse Management | SCM |
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2022 | 2024 |
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CRM
EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2017 | 2017 |
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2011 | 2011 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2018 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Whistleblowing Management | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Puma
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Puma Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Puma Technographics
Puma is a Retail organization based in Germany,
with around 22214 employees and annual revenues of $10.49 billion.
Puma operates a diverse technology stack with applications such as
RadiusOne AR Suite, Workday Absence Management and Coralogix Platform,
covering areas like AR Automation, Absence and Leave Management and AI Model Deployment and Monitoring.
Puma has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HighRadius, Workday and Coralogix.
Puma recently adopted applications including
Coralogix Platform in 2025, DV Authentic AdVantage in 2025 and Google Cloud Vertex AI in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Puma’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Puma’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Puma technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.