About the customer
QuestMark, a nationally recognized leader, is a full service industrial, commercial and retail flooring company specializing in polished concrete floor surfaces and polymer flooring systems. Since 1968, they have provided solutions from completely installed floor systems to supporting in-house maintenance staffs with our flooring products.
Scope and Challenges
QuestMark chose Magento for both technical and business reasons. First, Magento had out-of-the-box functionality to create a user experience that would encourage QuestMark customers to make the shift to digital. Second, the massive installed base, the availability of skilled partners, and the marketplace for Magento extension drive to lower costs through self-service, over a long-term, and offer a differentiated experience.
Outcome and Implications
The new QuestMark site went live in September 2016, and the results were spectacular: The average order value increased by 61 percent, the number of transactions shot up by 393 percent, and the company enjoyed a staggering 633 percent increase in sales.
“A buyer may be purchasing epoxy mortar, but he or she is also a B2C shopper,” said Greg Wilson, Senior Vice President, and CIO at CentiMark.
“The massive installed base, the availability of skilled partners, and the marketplace for Magento extensions – all of these factors drive down our total cost of ownership over the long term,” Greg Wilson added.
"We expect that our digital commerce channel will have a material impact on our, business." said John Scanlon, Executive Vice President Centimark Corporation Director - Questmark Flooring
|Vendor||Old Product||New Product||Function||Market||Users||VAR/SI||When||Live|
|Adobe Systems||Legacy Applications||Adobe Magento Commerce||eCommerce||eCommerce||n/a||n/a||2016||2016|
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|Subscribe||Subscribe||Senior Vice President and CIO||Subscribe||Subscribe|
|Subscribe||Subscribe||Vice President of Sales||Subscribe||Subscribe|