RAC Arena
700 Wellington Street,
Perth, 6000, WA,
Australia
Perth, 6000, WA,
Australia
61 8 6365 0700
Leisure and Hospitality
RAC Arena Technographics
RAC Arena Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by RAC Arena and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 RAC Arena employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that RAC Arena has purchased the following applications: Humanforce Rostering and Scheduling for Workforce Scheduling in 2015, Microsoft 365 for Collaboration in 2020, SMTP Transactional Emails for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems RAC Arena is running and its propensity to invest more and deepen its relationship with Humanforce , Microsoft , SMTP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing RAC Arena revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for RAC Arena intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
RAC Arena Tech Stack and Enterprise Applications
RAC Arena HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Rostering and Scheduling | Workforce Scheduling | HCM | n/a | 2015 | 2015 |
In 2015 RAC Arena implemented Humanforce Rostering and Scheduling to centralize shift planning for its presentations and events workforce. The deployment targeted Workforce Scheduling needs, using the Humanforce Rostering and Scheduling application to manage casual staff allocation and roster visibility for front of house and presentations operations.
Configuration work focused on roster creation and shift templates, availability capture for casual workers, and supervisor scheduling workflows. Schedulers at RAC Arena configured repeating shift patterns and published rosters through the Humanforce Rostering and Scheduling interface, enabling the Presentations Services Supervisor to assign and adjust casual shifts within a single system. The implementation emphasized roster accuracy and supervisor-led assignment processes consistent with standard Workforce Scheduling capabilities.
Operational ownership sat with the presentations services team, where the Presentations Services Supervisor used the system day to day to coordinate casual staff for events and presentations. The scope of the rollout covered roster creation, shift assignment, and availability management for casual employees supporting presentations services, aligning the RAC Arena Humanforce Rostering and Scheduling Workforce Scheduling solution with venue rostering and operational staffing functions.
|
RAC Arena Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, RAC Arena implemented Microsoft 365 as an enterprise collaboration platform. The deployment appears on the RAC Arena website and is used to support Collaboration category workflows across the venue's administrative and event operations.
Implementation centered on core Microsoft 365 capabilities, including Exchange Online for hosted email, SharePoint for intranet and document management, Microsoft Teams for meetings and messaging, OneDrive for personal file storage, and Office applications for content creation and editing. Configuration work included tenant level administration, license assignment, user provisioning, and group access aligned to departmental structures. These functional modules support collaboration, content sharing, scheduling, and operational coordination typical of Collaboration deployments.
Operational scope covers corporate and event related business functions such as internal communications, document collaboration, event coordination, and administrative productivity across RAC Arena's Australia operations. Governance appears to emphasize account administration, permissions management, and content governance to manage event and customer related information. Use of Microsoft 365 on their public website shows the platform is both internally facing and referenced externally as part of RAC Arena's application footprint.
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RAC Arena PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMTP | Legacy | SMTP Transactional Emails | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, RAC Arena implemented SMTP Transactional Emails on its public website. The SMTP Transactional Emails deployment is used to deliver event-driven, programmatic messages supporting ticket confirmations, purchase receipts, account notifications and password resets, integrating transactional message flows into online checkout and user account workflows. This ties the Transactional Email tooling directly to customer-facing business functions for the venue.
Deployment architecture centers on an SMTP relay integration embedded in the website backend, with template management, delivery monitoring, bounce and complaint handling, and send rule automation as primary capabilities of SMTP Transactional Emails. Operational coverage focuses on web operations and customer service touchpoints for the RAC Arena site in Australia, with centralized template governance and automated triggers controlling message content and timing. RAC Arena SMTP Transactional Emails Transactional Email supports customer notification and order confirmation business functions.
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RAC Arena IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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RAC Arena CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
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IT Decision Makers and Key Stakeholders at RAC Arena
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
IT Manager | Manager | IT | |
|
|
|
General Manager - Venues | Manager | Finance | |
|
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Manager People & Culture | Manager | HR | |
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Apps Being Evaluated by RAC Arena Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from RAC Arena IT executives and key decision makers. This section highlights RAC Arena's latest recorded technology evaluations, including nimbus Time2Work Rostering & Shift Planning for Workforce Scheduling on 2026-06-05. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the RAC Arena digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-05 | RAC Arena | Evaluated | nimbus Cloud | nimbus Time2Work Rostering & Shift Planning | Workforce Scheduling | HCM |
FAQ - APPS RUN THE WORLD RAC Arena Technographics
RAC Arena is a Leisure and Hospitality organization based in Australia,
with around 500 employees and annual revenues of $50.0 million.
RAC Arena operates a diverse technology stack with applications such as
Humanforce Rostering and Scheduling, Microsoft 365 and SMTP Transactional Emails,
covering areas like Workforce Scheduling, Collaboration and Transactional Email.
RAC Arena has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Humanforce, Microsoft and SMTP.
RAC Arena recently adopted applications including
Microsoft 365 in 2020, SMTP Transactional Emails in 2020 and Microsoft Azure Cloud Services in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of RAC Arena’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates RAC Arena’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete RAC Arena technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.